LuxeFinds, the online luxury shopping engine for women, has produced a mobile shopping app that searches the web for lifestyle goods based on color. By taking a picture of an article of clothing or selecting a colour from a colour wheel, shoppers can find an exact match from LuxeFinds’ massive database. The app, which launched on Monday, aims to help shoppers match clothing to their current wardrobe and fix the common problem of inaccurate colours that tend to crop up with online shopping.
While husband-and-wife team Phyllis and Philip Cheung founded LuxeFinds as a site for women, their app caters to men and children as well with results for clothing, cosmetics and fragrances. Colours can be selected by taking a photograph, or by using LuxeFinds’ colour wheel and swatch selector. From there, the app returns a curated selection of items matching the selected colour. Shoppers can buy, save or push the items to a number of social channels. While colour-based search options exist across the web, we appreciate the strategic application to styled shopping. The uncluttered interface is easy to use, and LuxeFinds does a spot-on job of curating the mess of items online, presenting users with a kind of colour-coded luxury megastore.
As you can imagine there are very practical uses for such an app, shopping for matching bridesmaids dresses is a perfect example with brides having the ability to search for potential dresses and then send them through to their bridesmaids using social media saving a huge amount of time (and angst) for all involved. The app offers the consumers a point of difference, a reason for participating, and most importantly, something of value. As I mentioned in a previous blog discussing the MADE app, To be truly effective, an app should play to what the brand already does, but exploit the medium of today’s technology. It should present the viewer with a valuable experience, one that adds true value to their lives. It will be interesting to see how the market responds to the site, and if this type of searching becomes a regular feature in our online shopping world.
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Director of Brand Projects
Originally spotted on Coolhunting.com