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Jiro Dreams of Sushi – A Zen Personal Brand

Legendary Japanese Sushi Chief Jiro Ono is considered the world’s greatest Sushi chiefs. Japan has declared him a national treasure and his humble 10 seat restaurant located in a Tokyo subway station has been awarded 3 Michelin stars. At 85 he is the subject of…

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Truly Deeply creates a consolidated brand identity for VCGS

Victorian Clinical Genetics Service (VCGS) is a subsidiary company of Murdoch Children’s Research Institute (MCRI) and delivers both clinical and laboratory services. They do this through a multidisciplinary team of clinical geneticists, genetic counsellors, laboratory scientists, metabolic physicians, social workers and support staff. In the…

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Etsy – Big brand thinking for small business

Regardless of the size of your business, you need to create and build a brand. I know that’s easy for me to say, but even the smallest home-based enterprise can use some of the same thinking that goes into building brands for some of the…

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Employer Branding: Becoming a Magnetic Employer of Choice – World's Best Branding Practice

The Undervalued Power of Employer Branding Recently Truly Deeply was invited to join E3 – the pre­mier global net­work of inde­pen­dent brand strat­egy and com­mu­ni­ca­tion agen­cies. E3 con­sist of thirty spe­cial­ist brand and com­mu­ni­ca­tions agen­cies with offices in thirty five cities across twenty six coun­tries…

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Demystifying Digital – Responsive Design; a must-have for your next web project

Building Flexibility into your Web Site There are so many digital devices on the market today that one can get swept away quickly trying to provide various website versions to cater for the vast amount of screen sizes; especially when we are trying to provide…

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Big Idea. Big Crowd – How Retail Can Revitalize

Each weekend my wife Sal and I retreat to the country in North East Victoria to reconnect with our horses, nature and ourselves (the bonus!). Nearby is a town called Alexandra with a population of about 2,000. The winters have always been long and the…

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Microsoft (finally) enters the tablet fray – But do they have a brand mandate?

Too Little Too Late? As Microsoft enters the mobile hardware market with its first tablet, ‘surface’, my first thought is; ‘why are they here?’ At a glance there’s nothing wrong with their offer – it looks pretty cool (kind of like an iPad), the built-in…

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Biomimicry's Edible packaging for food and cocktails

In an innovative approach to consuming with minimal waste, Harvard Professor David Edwards and his team have developed WikiCells, self-contained, edible packaging for liquids, mousses and emulsions. The membrane that houses the various WikiCells flavors is made from vegetal elements, with a taste deliberately paired…

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Lovin' the Twitter humor response to #MelbourneEarthquake

Is there anything more defining of a city’s attitude than response to an Earthquake? Hitting twitter last night in the wake of the quake I loved the natural response of Melbournians – to take the piss and see the light side. More tweets after the…

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Navigating the Mad Universe of Social Media for Brands

Recently I came across this (very) graphic representation of the social media landscape from the digital gurus at Buddy Media. Little wonder that brands who try to navigate this tangle of platforms struggle to get a return on their investment of time and energy. In…

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Truly Deeply rated 35 in the worlds top Branding Experts on Twitter

Just Out This review of the most influential branding experts on Twitter ranks us at 35. Not too scruffy when you look at the number of global branding agencies and branding publications in the running. Looks like our blog content is appreciated far and wide.…

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Sydney's Vivid festival spotlights the Opera House

A Stunning Display In Sydney last week for an exhausting business retreat we managed to fit in a meal and the brilliant Quay restaurant. Our table had a stunning view of Opera House which was the canvas for a brilliant projected light performance as part…

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