Jiro Dreams of Sushi – A Zen Personal Brand

Legendary Japanese Sushi Chief Jiro Ono is considered the world’s greatest Sushi chiefs. Japan has declared him a national treasure and his humble 10 seat restaurant located in a Tokyo subway station has been awarded 3 Michelin stars. At 85 he is the subject of a documentary film by David Gelb. A story of working life, family and the quest for culinary artistic perfection.

The documentary is a great reflection on the legacy of personal brands. Jiro who is a humble master of the art of Sushi is relentless in quest for perfection. Each morning visits Tokyo’s fish markets, selecting the finest ingredients. He is presented as a kind, zen-like master of on the quest for balance and simplicity. It is a great reminder to reflect on our own personal brands. How would your life be represented if someone made a documentary? What personality traits would be your strongest? What quest of discovery are you on?

Below is trailer from the documentary that introduces the humble Jiro, his son and his restaurant.

If you would like to know more about your brand drop us a line.

Lachlan McDougall
Creative

 

2 Comments

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    […] Branding with Honesty and Integrity In branding, as in life – honesty may not always be the easiest path – but it is usually the best one to choose. Those brands that build absolute transparency into everything they do and say create a distinct competitive advantage over those who take a more traditional defensive, strategic spin approach. […]

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