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Luxury Brands – why so few are afforded the luxury!

Understanding the code, or the unwritten rules that play out in any category is mandatory for all brand managers. However, once having gained an understanding of the of code of practice demonstrated by the key players, brand managers have to choose whether they play by…

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Banksy's London Olympic Games Inspiration

Let the Games Begin Yes we’ve had a few Olympic posts lately, and yes we’ve covered Banksy before also, but it’s out brand & design blog and we’ll obsess if we want to. So when I spotted these two new pieces of Banksy art in…

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You are not Banksy – real-life Banksy re-creations by Nick Stern

Banksy Love like Brand Love Here at Truly Deeply  we’ve always been big Banksy fans. As creators of brands with a penchant for visual identity, Banksy’s conceptual, graphic street art has always appealed to us as visual communication of the highest order. A while back…

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Demystifying Digital. Web project workflow: A ‘weblist’ manifesto

Web Project Checklist Being a checklist oriented individual I thought I would share the one I typically use for new or existing web projects. It’s not overly detailed but gives me the required ‘to-do’s’ and helps ensure consistency across all web projects.

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Grower’s Cup – Changing the way we brew coffee

As a coffee lover, I am quite particular about how my coffee is made. When someone asks me if I want a coffee, the first thing I question is whether it is real coffee from an espresso machine. I can’t stomach instant coffee. Now, Grower’s…

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A Truly Regal Brand Experience from Nike.

Nike Plays Brand Hardball Nike has never been a shrinking violet brand. They are marketers of the highest order, transforming their business over the years from a manufacturing/product model to a marketing/brand model – and they have few peers in their space. testament to their…

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What if Brand identity Design Couldn't Lie? – Loving these Honest Logos

Brand Identity Design on Truth Serum I love this project from Swedish designer Viktor Hertz. The ‘honest logos’ project proposes – ‘what if logos actually revealed the naked truth of a brand’s meaning in the mass market’.  Hertz has developed a bunch of new logos…

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Annual reports – The framework for best practice information design

It’s annual report time again! We are currently working on annual reports for most of our Australian clients and our focus is, as always about how brand can be infused into the communication to make it valuable and engaging for all stakeholders. Every year, many…

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Fit London – an exhibition of Posters by leading British designers inspired by the 2012 London Olympics

British Design Agencies Strike Back Fit is an exhibition of posters by British-based designers inspired by the upcoming 2012 London Olympics. Frustrated by the lack of inclusion of graphic design by the Olympic Games organizers, British designers Jonathan Barnbrook and Vaughan Oliver invited a bunch…

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A(nother) Stand-out Brand Idea from Lego

Capturing the Magical Spirit of Imagination through Brand Design One of the things I love about the Lego brand is their ‘Challenger’ mindset. Even though they have a market position and brand equity their competitors can only dream of, they have an endless appetite for…

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Unilever Brand Inspires

Kotler in his book Marketing 3.0 states that a brand possesses great character when it becomes the symbol of a movement that addresses problems in society and transforms lives. In my mind Unilever as an organisation has the potential to become symbolic of a brand…

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The 25th Biennial of Graphic Design in Brno

In its 25th edition, the Biennial of Graphic Design in Brno, Czech Republic, is one of the oldest events of its kind in the world. Biennials of art, sculpture, architecture or product design aren’t new, but few know that this particular exhibition has hosted some…

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