What if Brand identity Design Couldn't Lie? – Loving these Honest Logos
Brand Identity Design on Truth Serum
I love this project from Swedish designer Viktor Hertz. The ‘honest logos’ project proposes – ‘what if logos actually revealed the naked truth of a brand’s meaning in the mass market’. Hertz has developed a bunch of new logos to add to his first series ‘revealing the truth’. Hertz believes “the logos also give us a chance to reflect on our own personal habits of consumption”. Agree or disagree, I love the concept …
Dave Ansett
Chief Creator of Brands
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Spotted these on the Huffington Post
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Thanks for sharing these really well conceived alternative logos 😉
FYI; This has been shared in the Brand Network. A discussion group on Facebook. All welcome. http://www.facebook.com/groups/361511640586551/