Blog

What if Brand identity Design Couldn't Lie? – Loving these Honest Logos

Brand Identity Design on Truth Serum
I love this project from Swedish designer Viktor Hertz. The ‘honest logos’ project proposes – ‘what if logos actually revealed the naked truth of a brand’s meaning in the mass market’. Hertz has developed a bunch of new logos to add to his first series ‘revealing the truth’. Hertz believes “the logos also give us a chance to reflect on our own personal habits of consumption”. Agree or disagree, I love the concept …

Dave Ansett
Chief Creator of Brands
For monthly updates of our thinking, click here to receive our free Brand Newsletter

Spotted these on the Huffington Post

1 Comment

Mark Wing August 31 2012, 10:05pm
Thanks for sharing these really well conceived alternative logos 😉
FYI; This has been shared in the Brand Network. A discussion group on Facebook. All welcome. http://www.facebook.com/groups/361511640586551/
August 15, 2012 at 10:05 pm
Reply

Post a comment

Click here to cancel reply.

Tags: and corporate branding, Brand Agency, brand architecture, Brand Communication, Brand Communications, brand communications agencies Melbourne, Brand Design, brand designer, brand developers, brand developers Australia, brand developers Melbourne, Brand DNA, Brand Experience, brand guidelines, Brand Identity, brand identity agencies, brand identity designers, brand identity designers Melbourne, Brand management, Brand Personality, Brand Strategy, brand-designers-Melbourne, brand-development, brand-marketing, brandamentalist, branding strategy, corporate identity, corporate identity design, Corporate Image, creative agencies, creative agencies Melbourne, Creative Agency, creative agency Melbourne, Dave Ansett, David Ansett, funny logos, Graphic Design Melbourne, honest logos, logos that don't lie, Melbourne brand designers, Melbourne Brand Strategy, online branding, online branding agency, professional services brand, professional services branding, professional services branding agency, retail brand agency, retail brand strategy agency, retail branding, retail branding agency, retail catalog agency, retail catalogue agency, retail strategy, retail strategy consultants, retail-brand, specialist retail brand agency, Truly Deeply, Visual Language, web site branding, web site branding agency

Blog

By Category

1 Comment

Post a comment