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Terada Mokei – Small Ideas get Big Smiles

Terada Mokei is an Architect who runs Terada Designs. Though his journey as a creative he stumbled upon a niche product, designing whimsical Architectural Model Accessories. Not content with just making models of the building he designs, he wanted to put in as much love…

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Gold Standard Regional Branding Strategies

An article in last weekend’s Age newspaper was a great insight into how Bendigo in the north of Victoria has transformed its gold mining history into a gold standard in regional branding. Throughout every region of Australia one will find some conscientious members of the…

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Apple Radio – continuing the brand's stretch and dominance

Brand dominance over every aspect of our lives, continues to drive Apple’s brand ambition. Like Virgin and a growing collective of brands who challenge the ‘one brand per category’ approach to brand architecture, Apple has continued to stretch their brand. No longer just about computers,…

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Bland Identity – Microsoft Launches their New Brand Identity Design

  A Branding Challenge for market Leaders Microsoft has launched the latest evolution of their brand mark at the opening of its new store in Boston. The task of keeping a brand’s visual language fresh and relevant to the market is critical ( we recently…

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In the Press – Our new brand Identity for Bounce reported in Campaign Brief

A Brand Identity Revolution The recent launch of our brand identity for urban indoor activity centre ‘Bounce’ has been picked-up and report in Campaign Brief.

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Beijing's 798 Art District gets a design store

The Ullens Center for Contemporary Art (UCCA) is the most dynamic art center in Beijing’s 798 Art District, and since 2007 its UCCA store has been a small temple for vanguard design within the gallery. The original store, now UCCA @ ART.BOOK, is still offering…

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The Evolution of the World's Best Known Brand Marks

Birth, Death, Taxes… and Brand Identity All brands must continue to stay relevant to their market. This is true for their products and services, how they behave and their brand voice, as well as their brand identity.

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Club Med delivers standout brand-led experiences

It’s increasingly very difficult to stand out in the highly competitive world of upscale hotel and resort brands. That’s why Club Med took my by complete surprise – in a great way. Refreshing, distinct and driven by an amazing brand culture, Club Med’s employees have…

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Demystifying Digital – The Language of Digital Marketing

15 DMA’s (Digital Marketing Acronyms) to throw into the soup. Marketing in general seems to have a language all of its own and digital marketing is no exception. Here is a list of 15 acronyms to help you through your next meeting.

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Brands Need An Adventurers Risk Taking Mindset

The relentless organisational mixed messages of “we need to grow” and “we need to cut” leave employees confused, stressed, anxious, and risk-averse. Add the desire to benchmark competitors means that more and more brand offerings tend to all merge to a common and me-too territory…

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Chemist Warehouse radio remixed, finally

It has taken them a year, but it seems that Chemist Warehouse has finally seen the light and dropped the all 90s format and will target their programming towards their audience. Perhaps they can now finally deliver a brand-inspired radio station and a valuable brand…

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UK Design Council Urges Businesses to Embrace the Value of Design

Thought Leadership and the Business Value of Design Following the release of a UK Government research report into the value of design to the UK economy, the UK Design Council welcomed the findings which demonstrate the crucial role that design plays and quantify the value…

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