15 DMA’s (Digital Marketing Acronyms) to throw into the soup.
Marketing in general seems to have a language all of its own and digital marketing is no exception. Here is a list of 15 acronyms to help you through your next meeting.
API: Application Programming Interface
A set of routines, protocols, and tools for building software applications
CPM: Cost per 1,000 Impressions
The online advert cost per thousand views
CMS: Content Management System
A system that allows publishing, editing, and modifying of content
CSS: Cascading Style Sheet
A style sheet language used for describing the presentation semantics (the look and formatting) of a document
CTR: Click Through Rate
A way of measuring the success of an online advertising campaign for a particular website
DNS: Domain Name System (Server)
An Internet service that translates domain names into IP addresses
HTML: Hyper-Text Markup Language
A markup language for displaying web pages and other information that can be displayed in a web browse
PPC: Pay Per Click
An Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked
RSS: Really Simple Syndication
A family of web feed formats used to publish frequently updated works
SEO: Search Engine Optimization
A process of improving the visibility of a website or a web page in a search engine’s ‘natural,’ or un-paid (‘organic’ or ‘algorithmic”)’ search results.
SEM: Search Engine Marketing
A form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs)
SERP: Search Engine Results Page
A listing of web pages returned by a search engine in response to a keyword query
SDK: Software Developer Kit
A set of software development tools that allows for the creation of applications for a certain software package, software framework, hardware platform, computer system, video game console, operating system, or similar platform
URL: Uniform Resource Locator
A specific character string that constitutes a reference to an Internet resource
UX: User Experience
A way a person feels about using a product, system or service
Have any other favorites? Share them with us in the comments below!
This post was written by Chris Ongarello, Managing Director of Digital Whiteboard.
Digital Whiteboard was established to help businesses and brands understand and leverage the power of the digital landscape. Focusing on concept and strategy to deliver measurable (ROI). Digital Whiteboard achieve this by working with enthusiastic people who share a common goal to create amazing innovative solutions to challenges.
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