Demystifying Digital – The Language of Digital Marketing

integrated brand agency

15 DMA’s (Digital Marketing Acronyms) to throw into the soup.
Marketing in general seems to have a language all of its own and digital marketing is no exception. Here is a list of 15 acronyms to help you through your next meeting.

API: Application Programming Interface
A set of routines, protocols, and tools for building software applications

CPM: Cost per 1,000 Impressions
The online advert cost per thousand views

CMS: Content Management System
A system that allows publishing, editing, and modifying of content

CSS: Cascading Style Sheet
A style sheet language used for describing the presentation semantics (the look and formatting) of a document

CTR: Click Through Rate
A way of measuring the success of an online advertising campaign for a particular website

DNS: Domain Name System (Server)
An Internet service that translates domain names into IP addresses

HTML: Hyper-Text Markup Language
A markup language for displaying web pages and other information that can be displayed in a web browse

PPC: Pay Per Click
An Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked

RSS: Really Simple Syndication
A family of web feed formats used to publish frequently updated works

SEO: Search Engine Optimization
A process of improving the visibility of a website or a web page in a search engine’s ‘natural,’ or un-paid (‘organic’ or ‘algorithmic”)’ search results.

SEM: Search Engine Marketing
A form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs)

SERP: Search Engine Results Page
A listing of web pages returned by a search engine in response to a keyword query

SDK: Software Developer Kit
A set of software development tools that allows for the creation of applications for a certain software package, software framework, hardware platform, computer system, video game console, operating system, or similar platform

URL: Uniform Resource Locator
A specific character string that constitutes a reference to an Internet resource

UX: User Experience
A way a person feels about using a product, system or service

Have any other favorites? Share them with us in the comments below!

This post was writ­ten by Chris Ongarello, Man­ag­ing Direc­tor of Dig­i­tal White­board.
Dig­i­tal White­board was estab­lished to help busi­nesses and brands under­stand and lever­age the power of the dig­i­tal land­scape. Focus­ing on con­cept and strat­egy to deliver mea­sur­able (ROI). Dig­i­tal White­board achieve this by work­ing with enthu­si­as­tic peo­ple who share a com­mon goal to cre­ate amaz­ing inno­v­a­tive solu­tions to chal­lenges.
Like Truly Deeply, Dig­i­tal White­board are part of E3, the global net­work of inde­pen­dent brand­ing, mar­ket­ing and dig­i­tal agen­cies. As the offi­cial E3 agency for Liecht­en­stein, Dig­i­tal White­board has direct access to over 500 inter­na­tional spe­cial­ists. They get unique know-how and global insights from dif­fer­ent mar­kets, sec­tors and dis­ci­plines. Depend­ing on need they inte­grate E3 inter­na­tional spe­cial­ists into their projects.

You can visit Dig­i­tal White­board here:

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