Brand Identity Design Eye Candy
There’s no greater pinnacle of brand identity design and execution than that which arrives every four years with the opening ceremony of the Summer Olympic Games. As a lover of both sport and brand design, I’m like a kid on Christmas morning, heart racing, imagination soaring and a grin like a split watermelon. Here are some of our favorite pieces of brand visual language from the 2012 London Games:

2012 London Olympic Games brandmark by Wolff Olins

Brandmark variations by Wolff Olins

2012 London Paralympic Games brandmark by Wolff Olins

London 2012 Olympic mascots ‘Wenlock’ and ‘Mandeville’ by Iris: image Futurebrand

London 2012 Olympic shooting venue by Magma Architecture: image Magma Architecture

Games identity applied to the hockey stadium seats and surface: image LOCOG/Getty

2012 London Olympic Games typeface designed by Alias: image LOCOG/Getty

Signage and environmental graphics at the water polo venue by Futurebrand: image LOCOG/Getty

Signage and environmental graphics at the archery venue (Lords Cricket Ground): image LOCOG/Getty

Wayfinding beacon signs by Surface Architects: images Surface Architects

Olympic Stadium entry signage by Surface Architects: image Surface Architects

Rubber deck on Central Park Bridge by Heneghan Peng Architects: image LOCOG/Getty

Rubber deck on Central Park Bridge by Heneghan Peng Architects: image LOCOG/Getty

‘Walk in the Park’ sub-brand identity by Futurebrand

‘Walk in the Park’ wayfinding graphics by Futurebrand

Olympic medalist podium design by Kims: image Kims

Olympic medal ceremony uniforms by students Thomas Crisp and Trine Hav Christensen: image LOCOG/Getty

Olympic medals by David Watkins: image LOCOG/Getty

London 2012 Olympic torch design by Barberosgerby and relay runners uniform by adidas: image LOCOG/Getty

London 2012 Olympic torch relay uniform by adidas and vehicle livery by Futurebrand: image Futurebrand

London 2012 Olympic torch relay vehicle livery by Futurebrand: image Futurebrand

British Airways Firefly jet with London 2012 Olympic livery by Futurebrand: image Futurebrand

London 2012 Olympic tickets by Futurebrand: image Futurebrand

London 2012 Olympic vehicle fleet livery by Futurebrand: image Futurebrand

London 2012 Festival sub-brand identity and festival guide design by Futurebrand: image Futurebrand

London 2012 Festival billboard design by Futurebrand: image Futurebrand

London 2012 Festival billboard design by Futurebrand: image Futurebrand

London 2012 Festival environmental graphics by Futurebrand: image Futurebrand

Transport for London 2012 Olympic Games poster campaign by M&C Saatchi

London 2012 Olympic Coins by Saiman Miah and Pippa Sanderson: images The Sun

London 2012 Olympic stamps by Hat Trick Design

London 2012 Olympic Coke packaging design by MWM graphics and attik

London 2012 Olympic  ‘Art in the Park’ sculpture by Monica Bonvicin: image ODA Art Commissions

London’s Kings Cross Station redevelopment completed for the Games by John McAslan & Partners: image Phil Adams