Brand imitates Art imitates Brand – Campbells release Ltd Edition Andy Warhol soup packaging design

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Brands and Popular Culture
Like it or not, brands today are more intimately connected into our daily lives than ever before. From Apple to facebook and everything in between the overlap between brands and popular culture has never been so all encompassing. What’s so interesting about this phenomenon is the opportunities it provides brands to recognise where they link with popular culture and how to leverage that in unique and memorable brand building gestures.

Fifty years after Andy Warhol’s famous ’32 Campbell’s soup cans’, was created, Campbell’s soup has paid tribute to his work by releasing a set of four limited edition cans with packaging design that pay homage to Warhol’s pop-art style. The labels feature a Warhol portrait and his well known quote; ‘in the future everybody will be world famous for 15 minutes’. The limited edition can will sell for just 75 cents, exclusively through Target in the US beginning this month – an interesting and left field extension of the retailer’s innovative strategy of ‘unique designer’ merchandising.

Nice one Cambell’s and nice one Target.

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Dave Ansett
Chief Cre­ator of Brands

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All imagea © mel evans / AP

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