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How much should I pay for my Branding?

What should my branding cost? So you’re at start-up/running a growing business/recently merged/feeling the heat from new competition/just stepped into the big chair and you’ve got a sense that...

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The Role of Brand Personality We often talk about the role of design in expressing different personalities for a brand. We work in the space every day, but rarely...

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I have never experienced the pull of an authentic brand quite like I did years ago when I purchased a pair of riding boots. At the time I was...

Bold Brand Communication Design – The Art of Standing Out

The Brand Art of Standing-Out. Rotterdam-based artist Florentijn Hofman has created this wonderful work; ‘stor gul kanin (big yellow rabbit)’, his newest large-scale sculpture conceived for this summer’s Openart...

5 Big Questions on how your Brand is Leveraging the Digital World

The new digital reality for Brand Communications – 60 Seconds on the Net… Recently a friend emailed me this iconographic of what’s happening every 60 seconds in the online...

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