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How much should I pay for my Branding?

What should my branding cost? So you’re at start-up/running a growing business/recently merged/feeling the heat from new competition/just stepped into the big chair and you’ve got a sense that...

Pantone reminds us of the critical role colour plays in brand identity design

  These minimalist posters designed for Pantone use famous characters to remind us of the importance of color in recognition and recall. Anyone who has ever worked in or...

Lloyds Bank and TSB split, using brand narrative to claw back reputations

Twenty years after merging, Llyods and TSB (Trustee Savings Bank) have parted ways as a result of the 2008 $20bn taxpayer bailout. The split was enforced by the EU...

Brand Proposition – the Proof is in the Pudding

You’ve Got To Live Your Brand When it comes to building your businesses brand the one thing you must be obsessive about is Authenticity. It doesn’t matter whether you’re...

Truly Deeply creates brand identity for shared value consultancy, Hugh Foley

Consulting brand creates value for company, customers, and the community. Building on Hugh’s personal reputation in shared value strategy, we created a strong and distinctive consulting brand to engage...

The 5 Fundamentals of Great Annual Report Design

The Code of Great Annual Reporting For 20 years we have been developing corporate brands and communications. Our work has seen us decode much of the brand and corporate...

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