Left versus right brain advertising

With a team that consists of Project Managers, Creative Designers, a Finished Artist, Strategy Directors, a Social Media Whiz, PR Gurus and Studio Managers, we have a rather eclectic mix of personalities here at Market Street.  This mix of personalities often stirs up some interesting conversations over here and one that recently piqued our interest, was the difference between the left and right sides of the brain and how these differences impacts an individual’s personality.  This lead us to rediscover the Mercedes campaign of 2011.  

As you will see below, the campaign depicted music, paint and passion, and drew on emotional ties between the left and right brain. The beautifully illustrated spreads showed creativity, free spirit and passion of the right brain vs. the familiar, accurate and linear of the left brain. The campaign, was beautiful, articulate and creative with the copy carefully crafted to work alongside each illustration.

 

 

 

 

 

 

 

As much as I loved this campaign, I can’t help but question whether or not it was right for Mercedez-Benz? Did it accurately reflect their brand strategy and positioning or appropriately help tell their brand story?

Nikki Williams
Director of Brand Projects 

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