An Inspiring Sports Speech Resonates Powerfully for Brand Owners Recently the NFL’s Indianapolis Colts head coach Chuck Pagano gave an inspirational post-game speech to his team. But it was no ordinary speech. Battling leukemia, Chuck left hospital for the day to go and watch his…
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The Retail Design Philosophy of Apple Purely on a sales per square meter basis (a measure I find pretty damn compelling) Apple is indisputably the greatest retailer in the world. In a branding article we wrote earlier this year for The Melbourne Review titled; ‘Walking…
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Small + Big for Local Retailers One thing the US does particularly well is to build consumer rituals that are good for business of all shapes and sizes. Small Business Saturday is a great example of this mindset – a day where consumers are encouraged…
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For anyone who lives in Victoria, Australia and does not know who Tom Waterhouse is, then I apologise for raising his name. For the rest of we Victorians, we have not been able to escape Tom’s advertising campaign promoting his online gambling business. For anyone…
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The term ‘Big Data’ has been buzzing around for a while now. It refers to the masses of data flowing around us. IBM estimates that every day 2.5 quintillion bytes of data are created – so much that 90% of the data in the world…
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We all need a little brand Help A brand I’ve watched with much interest and admiration is Help Remedies from the US. From the very start Help has demonstrated a clear vision on how to stand-out from their competitors in everything they do. And with…
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A great friend of mine Jacquie, has just launched her online store called Project Ten and it’s a ripper! Project Ten’s philosophy is to make practical, everyday things more stylish.
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Click Fizzer Highlights the Challenges of Online for Retail Brands This week’s Click frenzy turned-out to be more of a Click Fizzer. After much hype, the concept appears to have been let down by a technology, a targeting promotional campaign and lack of support from…
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It looks like our friends at kikki.k have done it again. Walking past our local store in South Melbourne today my eye was captured and my mind captivated by the beautiful VM, from window to display, from product design to range. Here’s hoping for some…
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In so many ways and for centuries, the Catholic Church has been master of the full branding toolkit. It has understood the value of creating a lighthouse identity with magnificent Cathedrals, often constructed at the highest point of the land where it resides. The Catholicc…
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A few months back we worked with Turnbull Bros. Orchards to refresh their brand identity in order to differentiate themselves as a premium offer in what is a fairly generic market. More recently we joined with the brothers again to help extend their website to…
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The Brand Story on Coffee For many brands, understanding the most powerful element of their story is something they spend little time conceiving, let alone communicating. Global coffee and cafe brand Starbucks have once again demonstrated that they understand the value to their business of…
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