A few months back we worked with Turnbull Bros. Orchards to refresh their brand identity in order to differentiate themselves as a premium offer in what is a fairly generic market. More recently we joined with the brothers again to help extend their website to carry an e-shop for their cherry offer.
Fruit hampers are a great (and easy!) gift option for both family, friends and clients alike. With their fresh new brand identity, Turnbull Bros. wanted to jump on this retail opportunity with their beautiful fresh cherries in time for the Christmas season. By offering an intuitive website, beautiful imagery and premium packaging that is as much a pleasure to receive and unwrap as it is to eat the contents, Turnbull Bros. offers a point of difference. After less than a week of trading, there has already been a great response. “Corporate customers seem to be enjoying the ease of sending gifts to multiple addresses in one transaction. Being able to include a personal message for each gift, which we then tuck inside the box, makes it a beautiful and unique gift” says Phil Turnbull, Managing Director of Turnbull Bros. Orchards.
This offer gives pleasure to both the person giving the gift as much as those receiving it. The shop shows those purchasing the gift the packaging it will be received in, of course the beautiful fresh cherries as well as all the yummy treats that can be made with the fruit. Knowing you picked the right gift, one that is beautiful to receive and absolutely delicious to eat takes the pressure off during this silly season.
Director of Brand Projects