A Beautiful Christmas Retail Campaign
I know we feature this great retail brand kikki.K regularly – but they are an example of a retailer who is constantly innovating the way in which they take their brand to market, and they’ve impressed us yet again with their great Christmas campaign – The Art of Hint Giving.
We spent some time with the kikki.K team a few months back discussing the strategy for the brand’s Christmas activities – and the end result couldn’t be a more glowing example of the kind of integrated retail campaign thinking most retailers struggle with. Featuring Hans the Hint Helper, this clever campaign provides a fun, elegant and practical way to leave hints for your (crap present purchasing0 loved ones about which kikki.K gift (or gifts) you’d like to find beneath your tree this Christmas.
As with all good integrated campaigns, there are ways to interact and win prizes online, and the campaign connects nicely with the stores where you can pick-up your ‘Hans the Hint Helpers’ as well as browse the festive season product range.
Meet Hans, our kikki.K Hint Helper. He’s here to help you discover the joy of unwrapping a gift you’ll actually love, and a gift they’ll love giving, by embracing The Art of Hint Giving this Christmas.
Behind every perfect gift is the perfect hint, and Hans knows all the good places to hide. We encourage you to drop a gift hint the kikki.K way and have your Christmas wishes granted.
Collect your very own kikki.K Hans Hint Helper in store or download from our site. Write down your Christmas wishes, leave him somewhere the gift giver will find, snap a sneaky photo, then upload to The Art of Hint Giving here for your chance to win a gorgeous kikki.K prize pack. A job well done by Hans and your wishes granted.
A happy gift giver and a happy gift receiver makes for a very Happy Christmas. Happy Hinting.