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5 Vital Production Tips for Brand Managers

These days there’s always pressure on budgets, we’re used to it, it’s the new norm for us. Brand managers, Marketing managers and their teams are taking more control on production. Internalising management and buying services direct gives greater budget control but also brings greater responsibility.…

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Australia Through Zeitgeist Eyes – Our January branding article for The Melbourne Review

Each year Google publishes its Zeitgeist report, a summary of the mountains of data they collect based on the search behavior of the ‘hooked-up and linked-in’ citizens of the digital world. Previously, we’ve had annual snapshots of the nation, utilizing traditional market research to conclude…

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Porsche's targeted brand presence

While attending one of our global E3 agency network meetings in Boston USA in the later part of 2012, I was exposed to a really targeted brand presence initiative by Porsche. During a post afternoon session I was out for a quick walk and happened…

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Resparkle – a brand destined to shine

Every once and a while, a brand enters the market with a truly special proposition.  Earlier this year, we launched our new packaging for one such brand – TOM Organic.  Australian made and owned, reSparkle is Australia’s first range of cleaning products that are 100%…

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How 3D printing will change the world of branding.

3D printing has recently moved beyond infancy and is being used in various industries for more than just prototyping. Few people have a grasp of what this technology is capable of and its potential for revolutionising industries. Already 3D printing is utilising materials as diverse…

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The Innovation Value Equation for Business – Just Add Design

Came across this great little diagram from the UK Design Council illustrating the value of design in the innovation process. Nothing more need be said. Dave Ansett Chief Cre­ator of Brands To receive free monthly updates of our our most popular brand posts – click…

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The fiscal cliff explained – An oh-so-simple perspective of global economics

A Graphic Simplification of Global Economic Terminology As a creator of brands I profess no real grasp of the finer points of global economics. Talking of a fiscal cliff sounds like it might be some kind of extreme X games for Wall St. bankers, but…

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GMHBA, a brand dedicated to building healthy communities

It’s not every day that we get to work with a client who lives and breathes their brand like GMHBA do.  The local Victorian health insurer are committed to being at the heart of healthy communities and their latest sponsorship of the Lorne Pier to…

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Unique Visual Imagery – An Asset for Achieving Stand-out Brand Design

Starting with Different Seems self evident, but far too often we find brand owners and managers caught within the paradigm of their category. For a precious few brands who are market dominant and who have a significant and sustainable advantage through their product or service…

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Engaging Layers in Wine Packaging Design

Bottle shops are one of my favourite places to seek out for inspiration. No, I’m not an alcoholic. It’s because of all the beautiful wine package design on the shelves, which is hard to not fall in love with. There’s one particular design I truly…

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A Glimpse into the Future of Brand Identity Design

The Amusing Future of Brand Identity Recently I came across this great blog which shows not only the evolution to date of many of the world’s best known logos, but more amusingly where they might be heading in the future. Brands featured include Apple, KFC,…

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Seven new Rules of Retail Branding – How to Connect with the Contemporary Customer

The Tough Task of Staying Relevant The task for retail brands of connecting with customers continues to become more and more complex. Increased competition, decreased differentiation of product and price, and more savvy and time poor consumers is providing a challenge many retail brands are…

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