How 3D printing will change the world of branding.

Branding and packaging changed by 3D printing

3D printing has recently moved beyond infancy and is being used in various industries for more than just prototyping. Few people have a grasp of what this technology is capable of and its potential for revolutionising industries. Already 3D printing is utilising materials as diverse as porcelain, chocolate, resin, nylon and recyclable plastics. As the list of options grows – so too does the potential for this process.

Emerging specialist 3D printing studios are housing printers for multiple applications. One machine may be very cost effective and suitable for rudimentary designs, while another may be more suitable for printing working mechanical parts (which come already assembled), or for focusing on colour and the ability to render realism.

Alternative methods of designing for 3D print are also being explored. Some methods don’t require CAD drawings, but can be designed/sculpted using virtual reality tools or even live video feeds. This means products and packaging ideas that were once restricted by the limitations of traditional means of manufacture might benefit from the flexibility of 3D printing. Also the possibility of not having to manufacture off-shore and printing things locally is beneficial for customisation, short run production and experimentation.

 Below are some examples of astonishing things that have been printed in 3D to date:

A Chocolate Brain
An MRI scan has been printed three dimensionally in chocolate:

Branding packaging design MRI scan

Branding design Chocolate Brain Design

Branding Design Chocolate Brain 3D Printing

A breakfast table
Photo shoot for the Times magazine

Promotional carton of eggs

Branding 3D Printing Design

3D printed dental crowns
That only take an hour to print.

Branding changed by 3D printing and design

A Les Paul style guitar
With an internal atom with spinning electrons’.

Branding changed by 3D printing and design

 “Iceberg” digitally printed ceramic pottery
By Jonathon Keep

3D printing changing branding and design

Nokia Lumia 820 custom phone cases
Template available to download online and print at home

Branding and packaging changed by 3D printing

While some of the more sophisticated 3D printing is still not cost effective in terms of mass production, in the next few years it’s destined to become more so. There is incredible potential for brands to push the boundaries of product and packaging design and think outside the square in terms of how the process might revolutionize innovation and production in the future.

Julia Dowe
Design Creative

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