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Demystifying Digital for Brands – Google+ or Google-?

There has been a little bit of talk recently online with respect to Google+ after it was revealed last week that a third of all Google employees haven’t updated their Google+ account in the last month.

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What did Lance Armstrong teach you? Our February article for The Melbourne Review

What did Lance Armstrong Teach You? February 2013 Peter Singline & David Ansett In recent times we have witnessed the demise of one of the world’s truly big personal brands in Lance Armstrong. Interestingly, it became official in a very public chat with an even…

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Lego Brand’s Market Segmentation is a Winner

Danish toy maker Lego says sales soared 25 percent 2012 thanks largely to the new Lego Friends series of building blocks designed for girls. Sales growth driven by a novel rollout for girls, Lego Friends, that sold much better than expected, to the extent that…

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Unconventional love – brands capitalising on Valentines Day by doing it differently

Valentines day, a day of worldwide polarisation, singles vs couples. A day when my Facebook newsfeed is hijacked by proud photos from those who have cleaned up in the V-Day stakes, and bitter statuses from those who haven’t. Come on guys, you aren’t fooling anyone…

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This is why they invented the internet: Sesame Street vs Beastie Boys – Sure Shot Mashup

Maybe it’s my age, maybe it’s my warped sense of humor, but I look at this clip and think – why has Sesame Street not covered the Beastie Boys before now? My favorite clip for the year… (after the jump)

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New GMHBA campaign heroes customer service

Truly Deeply’s new campaign for health insurer GMHBA brings to life one of the brand’s biggest strengths, their customer service.

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Research shows well-designed Annual Reports add 70% to perceptions of stock value

Annual Report Design ROI At Truly Deeply we’ve been working with organizations to maximise the value of their shareholder reporting for more than twenty years. Based on a wealth of research we have developed a comprehensive framework to provides a best practice guide to those…

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Diffusion brand strategy can only be one way

More and more we are seeing references to the strategies of diffusion branding within the fashion industry. Diffusion branding may be a newish term in marketing lexicon, but its practice has been with us a long time. For decades the strategy of launching a new…

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The power of packaging design

As a brand designer I’m often on the look out for more efficient, creative and resourceful ways to package my daily necessities (coffee, beer, food, ie all the good things in life). This is a personal and professional fascination of mine, and I think it’s…

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US retail brand Target creates a compelling range of online-only brand offers

Welcome to the new Online Retail Brand Reality Fair to say for most retailers the journey towards refining an effective brand strategy that integrates their online and offline is taking alot longer than anyone ever thought it would. We’ve shifted from a reality where the…

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Collaboration as new brand platform

Last year we had our first experience using accommodation sourcing site Airbnb when we rented a studio apartment in New York for two weeks. Airbnb is an online portal https://www.airbnb.com.au/ that matches travellers with individuals who wish to rent out their spaces. Everything from houses,…

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The Super Bowl: Brand Advertising Mecca?

Walking down a quiet Melbourne street on my Monday lunchbreak I almost choked on my sandwich as my thoughts were interrupted by the roar of a crowd from inside a bar which is usually (and understandably) dormant on a Monday afternoon. So who were these…

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