The sound of history being re-written – The next chapter in the Lance Armstrong saga

branding agencyThey say revenge is a dish best served by… librarians
I spotted this image on and I couldn’t resist sharing. As the next chapter of Lance Armstrong’s fall from grace unravels before our eyes, it appears his fall from grace has been greased by the Manly Library authority who seem none-too impressed by the impact of his tell-all with Oprah. I particularly like the underscore of the word ‘Fiction’ and the judicious use of capital letters, betraying the strong undercurrent of emotion that flows beneath the professional and detached wording and choice of clean, san serif font – that smiley face sign-off isn’t fooling anyone

In the world of personal brand this is the sound of a big fish coming down to earth.




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