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Demystifying Digital — Welcome to the Brave New World of Magazine Design

Not just a magazine! By Chris Ongarello on – 15 Mar, 2013 . The magazine as we once new it; a glossy periodical full of visual goodness is no more. Sales of print versions are declining, some more than 20% and ad buyers are still…

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Saving the Day? Our March article for The Melbourne Review

Why entrepreneurs might just be the saviors we’ve been waiting for. March 2013 Peter Singline & David Ansett For some reason the term entrepreneur has a slightly tarnished sheen to it, a little less grubby than a used car dealer, but only slightly. Entrepreneur is…

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EDUN : a brand with a powerful mission

At Truly Deeply, we have a deep rooted belief that every brand needs to live and breathe by a single essence. A guiding thought that drives everything they do. While generally internal, for many brands, this essence becomes a launch pad for their external messaging.…

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Retail brand strategies in a real world assault

JWT’s trends for retail in 2013 suggests that retailers who find a way to integrate will have a “killer brand.”  It has experts suggesting that one needs to be where the customer is, with both your messaging and your product. Consumers today are both online…

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Not all PDFs are equal

Same file format, different data, different results PDFs are great. The file format has revolutionised our industry and the implementation of brand identities for our brand manager clients. They’ve simplified the process of review, proofing, alterations, approval and artwork. They go anywhere and can be…

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Bicycled – A Cycling Brand with a Higher Purpose

A Bold reason for Being There’s a reoccurring theme been playing out in recent posts, which is the recognition of brands who have clarity around their higher purpose – a reason for being that goes beyond the commercial transaction they have with client and customer.…

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Not-For-Profit Brand Management – The Livestrong Foundation Loses Lance

Livestrong’s Bold Re-branding Strategy In the competitive world of not-for-profit, the rules of brand apply just as they do in the corporate universe. As cycling’s black sheep Lance Armstrong continues to discover his personal brand, tarnished by drug cheating, continues to be cut-loose from the…

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Beechworth Bakery – leveraging provenance into country greatness

Evolving and taking brand ownership of being the best country bakery is a big call, but doing it in not just one town but across multiple locations is quite a feat. Beechworth Bakery has done just that. Leveraging their provenance and heritage from the small…

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Lean In : A very good case study in social cause branding

If you have been following the recent media coverage of the pending release of the new book by Sheryl Sandberg, the chief operating officer at Facebook, titled Lean In: Women, Work, and the Will to Lead – you will have been witnessing the core ingredients…

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Three Brands; One Wonderful Social Conscience

Melbourne’s retail scene (and particular it’s fashion scene), has always been an incredibly eclectic place driven by wonderfully creative people who are all looking for their own unique piece of the puzzle.  Whether you are a consumer looking to partake in Chadstone’s Mecca shopping experience…

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Gangsta Gardening – Ron Finley makes gardening cool

For many years, I’ve felt the need to defend my passion for veggie gardening, composting and general foraging.  At best, my friends found this pass-time a quaint little quirk, and at worst, an embarrassment. I struggled to spread the word on how cool gardening really…

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Walmart's 'Store For Good' is a reminder that brands need a Greater Purpose

Big Brand and Big Heart? US Mega-retailer Walmart, seen by many small town business owners as an enemy to community and local business in general is working overtime to turn the tide of public sentiment. Store for Good is a program Walmart is developing in…

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