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Engaging a Nation – Lest we forget

I attended the ANZAC Day dawn service this year. I stood there with 45,000 other people at the shrine of remembrance, as I looked around I realised what a diverse crowd was in attendance. I started to think about the challenge ANZAC Day faces in…

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Heineken open design explorations 2 launch

One of the few brands who never cease to impress me with their creativity and truly out of the box thinking is Heineken. The team Heineken seem to thrive on doing things differently, breaking convention and it would appear, have a wonderful time doing so.…

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Net-A-Porter – An Inspiring Online Brand Journey

An Inspiring Global Retail Brand Story Spent this morning at a breakfast with Net-A-Porter Co-founder and all-round style, business and brand star as well as a mum of two; Megan Quinn. Megan gave us an inspiringly frank and frankly inspiring overview of the Net-A-Porter story…

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Kill Off The Department Store Label – Our March article for The Melbourne Review

The challenging future of department stores in Australia. April 2013 Peter Singline & David Ansett There is much written about the challenging future of department stores in Australia. Both David Jones and Myer are household names with a rich heritage in retailing, but for many…

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The Bigfoot Project, raw and unexpected design

Boasting a variety of talent across multiple mediums including painting, sculpture, photography, music and video, Bruno Levy‘s work has been exhibited in some of the America’s most influential museums, from the Guggenheim to the SFMOMA.  The Paris-born, NYC-based artist—newly fascinated by cross-cultural differences—spent five months living and working in…

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Personal branding when Pink is required!

Recently, I had the pleasure of sitting in on a workshop with management consultant and trainer John Spence for a day. It was stimulating on a number of levels from a business strategy perspective, but it is in the context of personal branding that I…

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Labeling another great brand

La Wine Agency is the brainchild of Brad Ball, a creative entrepreneur, restaurateur and sommelier. While completing his MBA in Bordeaux, Brad was assigned to create a business plan. As it turned out, this was the opportunity Brad needed to combine his love of wine…

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Pure Brand Inspiration – A Pure Blonde Moment Hits the Mark

Having A Beautiful Brand Moment I’m loving this Pure Blonde beer ad at the moment. Inspired and inspiring – every now and then an ad rises above the noise to capture my attention and take my breathe away. The current ad for CUB’s Pure Blonde…

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Lounge furniture designed to connect brand & consumers on a whole new level

Typographic Furniture for Type Nuts & Bold Brand Statements We love this range of typo-lounge-furniture from French design company TABISSO. The range which is aptly named ‘Typographia’ offers lounge chairs that incorporate all the letters of the alphabet and numbers 0 to 9. The range…

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Brand grab: CUB fights to keep heritage in landmark IP case

We always stress the importance of protecting your brand by trademarking the name, identity and its associated positioning but what if that is not enough. This week, an interesting case of brand security is in the Australian courts. It is a David and Golliath fight…

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Brand strategy on social media needs a dose of consumer self-interest

There is evidence to suggest that when brand managers are steering their social media activities they need to operate in the shoes of their customers, with the view to satisfying their self interest. The motivation for a lot of consumers connecting to brands on social…

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Local brand success story – Finding a niche in a crowded market

Amidst a fitness craze, many Melbournians are looking for ways to get into shape – and with the number of gyms operating across the city, they aren’t short on options. But it all looks a bit monotonous, from a brand standpoint. There really isn’t much…

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