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Reinventing Retail Brands – A Stunning Retake on the Store Mannequin

Innovative Retail Branding from Topshop UK
Loving this stunning retail brand visual merchandising created for the Topshop’s Regent Street windows by NEON and studioXAG. In this innovative take on the ever-present fashion store staple, the mannequin is re-interpreted, resulting in a vivid wheel that highlights the current product story, whilst allowing the full color palette of the range to be seen in an ever-moving ferris wheel of merchandise.  Simple, graphic, functional and fun – an eye-catching retake in the highly competitive brand arena of High Street.

Dave Ansett
Chief Creator of Brands
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