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Lessons in Brand Language

Recently I lost the entire index of contacts on my phone and the only thing I was left was a list of conversations categorised by date. Consequently the only way to decipher a contact’s name and number was to identify the conversation. Suddenly my phone did not seem…

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Say "hello" to the brave new world of ads – long-form branded entertainment.

The Future of Advertising I was out to dinner a couple of weeks ago with a group of friends enjoying an evening of Italian food, great wine and conversation. As the meal progressed, iPhones appeared and disappeared seamlessly recording and sharing the experience through a…

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Truly Deeply creates new social shopping brand ‘Set That’

Truly Deeply is proud to showcase our brand strategy and identity work for Set That, a revolutionary new social commerce website. Set That is a hub where shoppers, designers, stylists, experts, curators and retailers come together to experience online shopping and share their ideas.

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Crowd Sourcing Big Lessons

  Earlier in the year we wrote about the new collaborative spirit playing out in the world of brands, including crowd funding by entrepreneurial individuals and enterprises. Recently in rural Australia we have witnessed a new frontier for such activities in the form of crowd…

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Our May article for The Melbourne Review

It’s game-on and most of us want to play. June 2013 David Ansett & Peter Singline Last month we wrote about Amazon’s recently launched online store which is solely dedicated to the Over 50 market. Amazon offers us a glimpse into the future, where online…

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Myspace back from brand hell – maybe?

  Earlier this month, a Justin Timberlake-backed Myspace reintroduced itself to the public. This time around they are repositioning themselves as a music-oriented, online social space – following their ill-fated attempt at a revival during the turn of the decade. To mark this return, they’ve…

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HIS Story – A Next Generation Retail Concept dedicated for men

THE BRAVE NEW WORLD OF RETAIL BRANDING. Last month we wrote an article for The Melbourne Review that explored the direction of market focused specialty retail. In the article we mentioned a client we’d worked with many moons ago who had a concept for an…

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A brand lesson from the masters

Apple have been busy in the last week or so with iOS7, OSX Mavericks and plenty of other stuff, but what stood out for me was the piece of video they used to launch their World Wide Developers Conference. I don’t think I’ve ever seen…

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A Brand Aligned Philanthropic Mindset

Last month Boston Consulting Group’s Perspectives publication had a great little article titled Rethinking Corporate Philanthropy. Its main thrust focused on the fact that so many companies lack a strategic  underpinning when it comes to their philanthropic giving. From a brand perspective we have always…

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New freejumping Vid from our mates at Bounce.

Last year when we created the brand and identity system for the guys at Bounce we had no idea it’d be quite this epic… (Watch the clip after the jump)

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Demystifying Digital — A Case for More Open Data

Data & the New Digital Age. By Chris Ongarello on – 19 April 2013 As I continue to get inspiration from Eric Schmidt’s new book, The New Digital Age, Reshaping the future of people, nations and business and the great quote I posted on Facebook…

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What Property Developers Can Learn about Branding from The Venice Art Biennale

The Art of Creating Evocative Spaces Each June I look forward to clamping my eyes on the work from this year’s Venice Art Biennale. The breadth and quality of work represented guarantees there’s always something inspiring to be seen. This year as I admired the…

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