Behind Every Great Agency Is…
Often we are asked what makes our branding studio ‘chug’ along like a well oiled machine? Our agency is no different from any other well run business, the secret to our success is organization, systems and processes. We’ve compiled a list of our top 10 tips for best practice in a creative practice to share with you.
Our 10 Top Tips for Best Practice:
1. A great brief
There’s no denying a great brief – one that’s thorough, detailed and clear, contributes to a more efficient and successful outcome for any project. A great brief is a written document that sets-out the creative objectives and requirements for a particular project in detail. These objectives and requirements help drive the creative strategy. Briefs are not only an important part of our creative internal processes, but also a tool our clients find valuable in helping them to clearly communicate their intended outcome and expectations for the project. Nothing’s better than everyone starting-out on the same page!
2. Ask questions
Whether you’re a client, junior designer or the creative director – you can never ask too many questions. The more questions you ask, the more you learn. With ever evolving production methods, fragmented channels and new digital strategies, it’s so important to ask questions to keep abreast of the possibilities. We work hard to develop a learning culture within our studio – an environment where new knowledge, new ideas and new perspectives are highly valued. Any means of improving the way that we work, communicate and evolve is highly encouraged.
3. Good housekeeping
We manage many different clients within our studio, so it’s important to be on top of our internal housekeeping. Every job that enters our studio is allocated a job number, is filed correctly on our server with relevant briefs, estimates, supplied files from clients, concept files and finished artwork. Our strict processes take a concerted effort from everyone, but they’re critical to ensuring the management of our thousands of live digital properties, and our ability to access them easily and quickly.
4. Ongoing Management
A project would not survive from inception to completion without responsible and thorough project management. Our very talented Project Directors do a wonderful job liaising between clients and creatives to achieve the best possible outcomes while keeping a keen eye on the project to ensure it keeps on track, on time and on budget. It can be a little like juggling chainsaws whilst emailing and talking on the phone.
5. Managing Time
Our weekly internal WIP (Work in Progress) meetings allows us to lock in studio time for each client for the following week. This also allows us to keep the agency abreast of all projects, ensuring they run smoothly through the studio. Tracking time and adjusting resources on the fly is a critical part of keeping everyone’s projects moving forward at the same time.
6. Communication, Communication, Communication
Communication plays such a critical part of our day-to-day business we can’t overstate its importance. Good, clear and timely communication allows us to share information, increase efficiency and create work that captures the aspirations and potential of a project and turns them into emotional brand connections – a final result that’s strategically sound, emotionally compelling and connected to the vision of the client.
Our team is a deliberate fusion of creative passion and strategic grunt. We value each others’ opinions, support, encourage and challenge each other to bring out the best in us all. We work hard to develop a culture of team players who effectively listen, communicate constructively, are committed, cooperative and respectful of other people’s view.
8. Quality Control
Every project that leaves the studio has been checked and checked again. It’s important that we not only have client approval but also that spell checks, specification checks, colour checks and proof reading are included in our project process – especially at the final point before it leaves the studio.
9. Keeping the Creative alive
Keeping the creative alive is an extremely important part of the project process. Frequent creative reviews throughout the project allow for open discussions on strengths and weaknesses of the creative process, as well as the opportunity to push, tease and challenge our thinking and design solutions to be the best they can be.
We make sure to mark our achievements. Once complete it’s important for us to review each job whether it’s a beautifully designed piece of packaging, a clean and informative website or a stunning new brandmark, discuss its strengths and weaknesses, go to school on the process and celebrate the creative or strategic outcomes.
We hope you find these insights into the way we work at Truly Deeply valuable and the focus we put on constantly improving the way we do what we do both reassuring and inspiring.
Finished Artist Extraordinaire