Skype – the online video messaging giant – recently released a series of advertisements that focus on the lives of several people and how Skype has become crucial for them in order to stay connected with distant loved ones. The adverts are the latest in a trend in advertising where brands try to connect with their audiences, old and new, through more emotion-charged means. Viewer discretion is advised: unless you’ve got a heart made of stone, keep a box of Kleenex handy. (Videos are in the link)
The first video in the series tells the story of Denis, a man living alone in Pennsylvania, away from all his loved ones in his native Uganda.
The next video follows an American woman, who having spent time in Australia caring for animals, finds herself back in America after her visa expires.
The last in the series follows a little 10 year old girl named Julia, who lives in L.A, away from her best friend and cousin in Brazil.
This isn’t the first time that we’ve waxed lyrical on brands using the the potency of an emotional connection; its some pretty powerful stuff when done right. Brands, take heed.
A Truly Deeply Creative.