Blog

By Category


Mr Holland shows brands how to use social media

How to tackle social media from a brand perspective With the rise of Facebook and the introduction of twitter in the last ten years has changed brands in a fundamental way: brands now chat. The proliferation of branded Twitter, Facebook, Vimeo, YouTube, Pintrest, Instagram, LinkedIn…

Read more »

Dunstall, Spud Frawley & Andrew Gaze hit Bounce for Fox Footy

The boys from Fox Footy’s Yesterday’s Heros recently hit Bounce, amidst our beautiful brand identity work. The result is pretty hilarious in that way aging sports stars taking the piss out-of each other can be (keep an eye out for Andrew Gaze reliving his Olympic…

Read more »

Controversial blue lane puts artist's brand under pressure

Melbourne artist, Adrian Doyle, outrages street art community by painting iconic lane blue. Melbourne’s iconic street art locations seem to be experiencing a dumbing-down, with some spaces descending into a chaotic mess of artless tagging. Rutledge Lane (a small alley off Melbourne’s iconic Hosier Lane)…

Read more »

Clare Bowditch – an exercise in creative brand stretch

How to get more with your creative talents. Talented musician Clare Bowditch has been spreading her wings this year. 2013 has seen her launch a creative mentorship business called ‘Big Hearted Business’

Read more »

Retail Catalogue Branding. IKEA is bringing print catalogues to life

Most brands are moving away from print to digital media as their main communication tool. Ikea is taking a different approach, they are using digital tools which enhance the print experience.

Read more »

Typo Tees – A Brand Collaboration Between House Industries & Retailer Uniqlo

A Fashionable Type Obsession – Creating Retail Brand Brilliance Japanese retailer Uniqlo has joined creative forces with famous font foundry House Industries to produce a range of typographic inspired Tees.

Read more »

Brand Design Fail – Is this the worst piece of political design ever?

. Misunderstanding the visual language of political brands – How could they have got it so wrong? The Victorian Liberal Party recently released a T-shirt designed for its members to wear on upcoming election day. The T-shirt features a blue fist holding a paint brush…

Read more »

Truly Deeply creates skin sanctuary brand ‘Duquessa’

Truly Deeply is proud to showcase our brand strategy, design and communications development for Duquessa, Melbourne’s Skin Sanctuary. Dedicated to revealing, protecting and enhancing natural beauty, Duquessa provides an extensive range of advanced skin treatments and rejuvenation in a custom-designed flagship clinic.

Read more »

Brand strategy challenges with Wesfarmers portfolio

Target Australia Brand portfolio’s need to be managed as a collective, not as individual stand alone brands. A 44 per cent slide in Target’s earnings before interest and tax (EBIT) to $136 million in the June year confirms that Wesfarmers has a major challenge on its…

Read more »

Moving House? Advertising cut through required in a noisy market

Opportunity for an over saturated market So I’m moving house in the matter of days. Eek! Literally within a day of our rental property being advertised on the likes of domain.com we were sent a myriad of advertising to do with that dreadful job of…

Read more »

A peek into the branded space of Skype's headquarters in Palo Alto

In these days of global business, a company’s ability to create brand spaces to inspire and reflect their culture creates a key platform for brand strategy alignment. And as a fast growing disruptor of their category, the global internet-based telco Skype understand how critical brand…

Read more »

Rethinking what makes the world's greatest brand great

Have you ever wondered which is the world’s greatest brand? In this post I invite you to open your mind. What makes a great brand? Is it their logo, the visual language, the experience, revenues, products or their people – or all of these, and…

Read more »