Brand identity designer meets mini golf fanatic

brand identity design studio

Concept for a typographic miniature golf course by designer Ollie Willis
No, we’re not mini-golf obsessed here at Truly Deeply, but we do love a good round of creative expression – golf club or otherwise. Hot on the heels of our blog last week about an artistic mini golf collaboration comes today inspiration, designed especially for lovers of typography and mini-golf, London based graphic designer Ollie Willis has created a prototype for his typographic miniature golf course. Willis, a typeface designer constructed this sans serif ‘g’ letter-form mini golf hole from astroturf and a contoured wooden frame. The concept for Willis’ course combines the rules of typographic design with the specific architecture behind a mini golf course, 45º and 90º angles allow the golf ball to pass easily around the space. Willis has designed and plans on building an entire alphabetic course – the world’s 26 hole mini golf course.

As a creative leaping-off point, I can imagine this typographic mini-golf course creating a fascinating brand identity expression and brand experience, and memorable point of difference for a range of clients from property developers to outdoor garden supplies, complete with a mini ’19th hole’.

best brand identity designers in Australia

visual identity designers

Dave Ansett
Chief Cre­ator of Brands
To receive free monthly updates of our our most popular brand posts – click here.

All images courtesy of Ollie Willis

Post a comment

Tags: , , , , , , , , , , , , , , , , , , , ,