Truly Deeply is proud to showcase our brand strategy, design and communications development for Duquessa, Melbourne’s Skin Sanctuary.
Dedicated to revealing, protecting and enhancing natural beauty, Duquessa provides an extensive range of advanced skin treatments and rejuvenation in a custom-designed flagship clinic.
Truly Deeply worked closely with Duquessa’s founders to build on their business vision and bring this to life through the brand. We provided strategic brand, design and marketing solutions for Duquessa including a competitor and market decode, brand strategy, naming, identity design and development, marketing communications, employee brand engagement and clinic design and experience.
Duquessa’s positioning as ‘the sanctuary of skin confidence’ is a bold mantra that elevates Duquessa in a highly competitive market.
“Truly Deeply has really helped me realise my vision. Not only did they create an amazing brand, they helped me create the total brand experience including the interior design, engaging and training staff as well as managing all my marketing”, says Katherine Millar-Shannon, Owner Duquessa.
“The Duquessa environment, services, technology and staff expertise all blend seamlessly to create a unique skin sanctuary to rejuvenate, indulge and refresh. Opulent, welcoming and safe, the experience is supported by expert practitioners, advanced technology and extensive treatments all dedicated to delivering complete skin confidence,”says Michael Hughes, Strategy Director & Partner, Truly Deeply.
The brand name and identity was inspired by a passion to make everyone feel like royalty. The Catalan word for Duchess, ‘Duquessa’translated into a regal design theme of the ‘modern monarch’ combined with confident medical cues.
“Initially inspired by the decorative elements of Spanish Renaissance architecture, the Duquessa brand was also informed by the medical component of the service offering. The result was an elegant brand with a clean, contemporary feel, which was carried through all communications and touch points,” says Tamarin Watson, Senior Designer, Truly Deeply.
More than just creating the brand for Duquessa, Truly Deeply has provided full go to market support.
“We had the unique opportunity to work with Katherine to bring the brand to life for all aspects of the business, ensuring that every detail aligns to the brand ethos including the physical retail space, the customer journey and the marketing communications,”says Gemma Ditmar, Director of brand projects, Truly Deeply.
The new clinic boasts fully qualified staff of expert practitioners and registered nurses using the most advanced technology, approved by the Therapeutic Goods Administration (TGA).
Duquessa provides an extensive range of advanced skin treatments. Anti-ageing and wrinkle treatments include microhydrabrasion, anti-wrinkle injections, dermal fillers, platelet-rich plasma (also known as the ‘vampire’ facelift), derma pen application, photo facial rejuvenation and medical peels. For fat and cellulite, they provide lipodissolve and mesotherapy and, for sun damage, epidermal and dermal pigmented lesions. Intense Pulse Light (IPL) treatments are performed for hair removal and Palomar for laser treatment of leg veins.