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Lloyds Bank and TSB split, using brand narrative to claw back reputations

Twenty years after merging, Llyods and TSB (Trustee Savings Bank) have parted ways as a result of the 2008 $20bn taxpayer bailout. The split was enforced by the EU to promote competition between the UK’s major financial institutions. The rebrands for Lloyds and TSB were both executed…

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Mini Inspire with their Not Normal Integrated Brand Campaign

Automotive Brand Mini Inspires Again with this Cool Integrated Campaign. In the world of car brand communications we’re used to being served-up the same bland messaging by manufacturer after manufacturer in their marketing campaigns. No doubt it’s a challenge is to capture the essence of…

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Uluwatu creates an authentic brand connection from factory to consumer

Uluwatu heroes who and how their products are made for real brand benefit. Lately there has been much discourse about where and how products are made. Price is always a major purchasing driver but more and more consumers are seeking more transparency and a true…

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New Design from the 2013 Fringe Furniture Exhibition

The work in this years Fringe Furnature event, titled “Make it True”, explores unexpected materials, form and function to create a revelatory experience. With candle wax lampshades to chairs made out of salvaged timber, newspaper and wool dressing gowns, the exhibition is highly tactile and…

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T2 Big On Brand Lessons and a Great Cuppa

T2 brand purchased by Unilever A couple of week’s ago Australia’s fastest-growing premium tea chain T2, was sold to the world’s largest tea company, Unilever. The purchase price was not disclosed, but with annual sales around $57 million and a record of strong double digit…

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MONA – a truly remarkable brand experience

I had the enormous pleasure of visiting Hobart and last week, with the primary objective of checking out MONA for the very first time. I know I’m way behind the eight ball on this (particularly as a finger-on-the-pulse designer type) but I must say, it…

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A Peek Inside Truly Deeply – A Brand Agency with Many Layers

A peek inside Truly Deeply – my experience working with the Melbourne Brand Agency I first peeked inside Truly Deeply back in 2008, back when they were known as Storm and BRAND DNA. I worked alongside them on a couple of rebranding projects in my…

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Beautiful Title Design for Vikings Creates a Powerful Brand Presence

Yes, I’m addicted to the Vikings series showing on SBS, but No – it’s not just because of its stunning title sequence. So much work goes into making a series like this, but how few focus on the opening titles to create a powerful, immersive…

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The Biggest Marketing Lesson from Chipotle’s ‘Scarecrow’ Video (and It's Not to 'Start with a Billion Dollars')

Last week, the fast-food company Chipotle released a new marketing program, “The Scarecrow,” which depicts a kind of creepy, dystopian world that makes a heart-wrenching statement about the sorry state of industrial food production. In less than a week after its release on Wednesday, 9/11,…

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David Jones brand finally wakes up

David Jones new store format a relevant addition to the retail landscape The David Jones brand has significant equity as a premium quality retailer in Australia. However, what it and its key competitor Myer have both been struggling with in recent years is the legacy…

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Unique brand voice creating more profitable websites

HotelsWeLove.com, launched in July, is a great example of an online listing, made exceptional by the quality and consistency of brand voice and design. A personal project run by Laurence Billiet and Rachael Antony, HotelsWeLove.com offers hand picked content from around the world in the…

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Apple doubles down on brand value

Apple Launches iPhone 5C & iPhone 5S. You’d have to have been living under a rock not to know Apple has launched new iPhones this week. Naturally, as one of the world’s most valuable companies and brands, every single news outlet has reported on it…

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