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The Ocean Scares and Comforts Me – by photographer Mark Tipple

A showcase of Stunning Imagery Mark Tipple is a Sydney-based documentary photographer who works closely with organisations seeking social change in Australia and surrounding countries. Mark’s the principle photographer for The Underwater Project, an ongoing reportage of Australia’s relationship with the ocean. His work has…

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Bonds Boobs – A Consumer Brand with Balls

A Brilliantly Designed Teaser Campaign Around the country over the last few weeks we’ve been seeing alot of boobs. These cheeky billboards for Aussie underwear brand Bonds are a lovely and refreshing example of the almost lost art of the tease. There’s so much to…

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Health care insurer NIB set to embrace medical tourism

Health Fund Brand Takes Flight Globally, medical tourism is estimated to be a $100 billion industry, growing at a rate of 20 per cent to 30 per cent a year, and a University of Technology Sydney researcher has put the value of cosmetic surgery performed…

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UN Women campaign uses Google data to powerfully illustrate widespread sexism

There is no doubting the influence of Google in everyday society. It is one of the few tech-based words to become a verb and is all pervasive in our daily lives. What Google has in spades and why it is such a powerhouse, is data.…

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Hello Neighbour, A genuine example of brand communication and collaboration

Hello Neighbour, is an initiative devised by Wieden + Kennedy (WK) London, to encourage creative collaboration between the agency and local artists, craftsmen and designers. The main criteria for the applicants willing to contribute is that they be located within a one mile radius of…

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An Interview with Derek Carroll, Creative Director of Branding Agency Truly Deeply

18 questions you always wanted to ask… We get a lot of questions about what we do and how we do it from clients, students, partners, suppliers etc. This month I’m helping a student out with her Industry Engagement. She’s asked a lot of questions…

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The Habits of Authentic Brands

If you are a fake, declare it and own some brand authenticity At our E3 global network agency network meeting in Duisburg Germany last week we explored a theme around the Power of Origin in branding. We had a variety of speakers covering topics from…

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Can you achieve brand loyalty through discount vouchers?

We often work with small businesses who are service providers. They are quite often faced with the challenge of how to attract not only first time customers but with how to retain those customers and gain long-term brand loyalty. When marketing ideas are being discussed,…

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Property Development Branding – The Writing's on the Wall

Creating a Differentiated Brand for your Property Development Anyone who has sought to develop a brand and marketing campaign for a property development project knows how difficult the task is to differentiate your project from the many others in the market. Whilst defining a clear…

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Truly Deeply creates Ayomo, a frozen yoghurt brand for foodies

Truly Deeply is proud to showcase our retail brand design work for Ayomo. South Melbourne is the proud new home for Ayomo, a new concept in frozen yoghurts, cold pressed juices and smoothies. Inspired by a vision of real yoghurt infused with intense flavours, Ayomo…

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5 Tips for Charity Branding

A little while ago I received an email from a young designer working with a charity asking for tips on branding for the charity. We get a lot of requests from charities, non-for-profits and cash strapped start-ups for help so I thought putting the tips…

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Utilising stunt advertising for market cut through

Upcoming movie, Carrie, successfully utilises stunt advertising for market cut through Over the last few days, the Internet has been abuzz about the stunt-based advertising for Carrie, a Stephen King novel and remake of the 1976 horror movie. The prank is fairly simple in concept:…

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