Truly Deeply is proud to showcase our retail brand design work for Ayomo.
South Melbourne is the proud new home for Ayomo, a new concept in frozen yoghurts, cold pressed juices and smoothies. Inspired by a vision of real yoghurt infused with intense flavours, Ayomo is an offer to appreciators with taste and is set to transform the frozen yoghurt market in Australia.
The Ayomo brand identity leverages the growing trend towards frozen yoghurt as a healthy treat, but also stands apart in the highly cluttered market. The brand taps into the visual cues of the frozen treat category whilst heroing the flavours and defining a more premium and engaging customer experience.
The design for Ayomo brings to life the brand’s personality of premium, artisan and whimsical. “Luminous cascading spirals of yoghurt inform the visual language in a beautiful and playful way. This is a sophisticated brand that references the cycle of good food cultivation while keeping yoghurt always top of mind. The Ayomo brand is the Foodie’s Frozen Yoghurt,” says David Ansett, Chief Creator of Brands, Truly Deeply.
A vital part of the brand is the ‘flavour lab’ where fresh ingredients and nutrients are extracted and combined before being infused with yoghurt to create innovative flavour profiles. This results in yoghurts, cold pressed fruit juices and smoothies that are not only healthier, but also taste unlike any other yoghurt on the market. Yoghurt flavours include hazelnut, blood orange and rose, the cold pressed juices utilize a gentle crushing and squeezing extraction to protect essential enzymes, nutrients and minerals in the fruit, and feature flavours like; Black Grape & Tangy Pomegranate – a mixture of sweet, sour and tart and bursting with antioxidants. If yoghurt was served in the finest of restaurants – this is what it would taste like.
Truly Deeply worked with Ayomo to define their brand proposition, and then created their brand identity, packaging, signage, menu design, stationery, uniforms and environmental graphics. The brand visual language then informed the retail design and online brand properties as well as the flavour and tone of the Ayomo’s social media.