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Brand Agency Truly Deeply featured in The New Daily

The New Daily is a brand new online news site. In their first week of publication they interviewed Truly Deeply Founder & Managing Director David Ansett about the agency, their blend of branding and entrepreneurship and Etto, the pasta bar concept they launched this year.…

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Truly Deeply activates Etto with a delicious integrated campaign

Following our brand development work for Etto, we have been busy producing an integrated campaign to drive awareness and increase sales for the Italian street food brand. With smart local marketing solutions, Truly Deeply has helped Etto appear ‘bigger’ than it is. As a result,…

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PRADA presents Castello Cavalcanti by Wes Anderson

A Beautiful Piece of Brand Styorytelling Fashion uber brand PRADA recently released a beautiful, rich little bit of viral brand marketing which caught my fancy. Working with Director Wes Anderson, PRADA have produced a 7:45 min short film packed with the style and bold personality…

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The Good, the Bad and the Ugly of Click Frenzy

The sale drug is bad for retail brands The 24 hour shopping online bonanza, Click Frenzy ended on 20th November and over the course of the event, it has been reported that the site had received over 1 million visitors and driven 1.6 million clicks…

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Free Marketing and Brand Awareness Lessons from '1800 GOT JUNK?'

Creative and free marketing initiatives to get you brand awareness and more customers. On my way to work a month ago I was surprised to see a man jumping up and down on his truck with a blue wig waving a sign ‘1800 GOT JUNK?’.…

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The Design Files, Open House 2013

Design Files Open House is the brilliant brain child of Melbourne style blogger Lucy Feagins who runs ‘The Design Files’. I’m a big fan of Lucy’s work and enjoy her daily design inspirations. The Open House event she puts on annually is a brilliant concept…

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Place Branding – Sweden's New Brand Identity

Last week the government of Sweden unveiled a new brand identity for the country to combine the Swedish ministries, agencies, and businesses under a single unified look. As you can imagine, the re-branding of a country is not an everyday occurrence and represents possibly the…

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Olympic pictograms – a barometer of corporate brand identity

Last week the Rio 2016 organising committee launched it’s pictograms. Created by the Rio 2016 in-house team they are based on the typeface created by Dalton Maag, which is in turn was based on the Rio 2016 logo created by Tátil Brazilian consultancy. The pictograms are…

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Steve Jobs: a simple man who created a big brand

In truth, Steve Jobs was no simple man but he did embrace the concept of simplicity whole heartedly. There is no doubt a big part of the appeal of Apple’s products is their simplicity and underlying beauty. Last week, I had the pleasure of attending…

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Undercoat: A reflection on trying to turn creativity into a sustainable business.

In late 2011, with a couple of friends, I started an online magazine. We had already worked together on different publications during our time at University, picking up a number of awards along the way. There was a mutual respect for our work — design,…

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The Spirit of Entrepreneurship in Nepal

Monday this week I returned from an unforgettable week in Nepal as a member of T Foundation’s team of entrepreneurship trainers. We had the absolute privilege of working with approximately 60 young Nepalis, over two 2 day workshops, exploring the topic of entrepreneurship and the…

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Brand Culturalization – Chinese Style

As the world gets smaller and more brands are competing on a global scale, increasingly they’re realizing the playing field is far from even. Not all brands are born equal. Some brands evolve with distinct advantages in their DNA whether that be a regional bias,…

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