Free Marketing and Brand Awareness Lessons from '1800 GOT JUNK?'

Free marketing and branding ideas

Creative and free marketing initiatives to get you brand awareness and more customers.

On my way to work a month ago I was surprised to see a man jumping up and down on his truck with a blue wig waving a sign ‘1800 GOT JUNK?’. At the time I gave a little chuckle and thought it was a one off rubbish collector trying to encourage business. It turns out this was not a once off occurrence; this week on my way to work I saw six trucks all with men on top jumping up and down waving their signs at me.  This was no coincidence: it was definitely a part of their marketing strategy. After doing some research, 1800 GOT JUNK is actually a franchise operation and it seems that this spruiking is a common form of marketing for them.

What a great way to market their business at minimal cost! It was very entertaining; if I was laughing out loud at these blue wigged rubbish collectors then I’m sure other commuters were having the same reaction. By being entertaining they were memorable which was backed up by a clear message, 1800 GOT JUNK which also doubled as a call to action. They have earned a space in my mind and if I ever need rubbish collection I’m sure they will be one of the first I call.

We’re often having discussions with our clients about the most effective and cost efficient forms of marketing activities. For small businesses and start ups, budget almost always limits how effectively you can market your business. The lesson for brands here is that you don’t have to spend a lot of money to gain brand awareness, all you need is a good understanding of your target market, passion and some creative out-of-the-box ideas.

Here are some questions to get you thinking creatively about your brand awareness and marketing activities:

• Who is your target market and where can you reach them?

• What manpower can you utilise to spread the message?

• Are you offering something unique that is interesting?

• What are your competitors doing and what can you do to stand apart from them?

Get your thinking cap on, get your brand out there and get noticed!

Gemma Dittmar
Director of Brand Projects

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