Art Imitates Life – The Stunning Paintings of Victoria Reichelt

Branding agency Melbounre

Inspiring Imagery from Left Field.
As a brand strategy and design agency working across such a broad range of client categories, we draw inspiration from an equally wide and diverse range of sources. I recently came across the work of Brisbane-based artists Victoria Reichelt and was inspired by her merging of ultra realism and surrealism. Her ability to capture the mundane of life through snapshots of static library and work spaces, but add a vibrancy and interest (and the odd random animal) struck me as a metaphor for what we often seek to do with brand. It’s our ability to see a connection and weave together two distinct concepts such as ‘Organic & Fashion’ in our work for TOM Organics, or ‘Street style Parkour with a Trampoline Centre’ in our work for Bounce that is crucial to creating uniquely differentiated brands that strike the emotional chord necessary.

Interesting, inspiring and intriguing, we hope you enjoy these few snaps of Victoria’s work after the jump.


‘After (books)’, 2013, oil on linen, 130 x 91cm by Victoria Reichelt – winner of the Sir John Sulman Prize 2013.


Donna Marcus, 2008, oil on linen, 75 x 75cm by Victoria Reichelt. (Seldon Gill Corporate Collection, Melbourne)


‘Uprising’, 2011, oil on linen, 112 x 91cm by Victoria Reichelt.

Dave Ansett
Chief Cre­ator of Brands
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We spotted this first on the brilliant Daily Design Files.


  1. Hi Dave,

    Thank you for sharing these amazing pictures… You’re so right about drawing an inspiration from Victoria’s art. A picture is worth a 1000 words, it hones thoughts with colours of perception…

    Have a great day,


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