A Beautiful Piece of Brand Styorytelling
Fashion uber brand PRADA recently released a beautiful, rich little bit of viral brand marketing which caught my fancy. Working with Director Wes Anderson, PRADA have produced a 7:45 min short film packed with the style and bold personality you’d expect (check the clip after the jump…).
Set in Italy in 1965, the film is more about Italian culture (much the same today as it was then) than racing. You don’t have to be Italian to appreciate the humour of this short film about style, cars and the pull of our ancestral roots, as it appeals to the Italian in us all. Anderson has managed to capture the spirit of the PRADA brand within the richness of his cinematography, and equally in the simple storyline. Already clocking-up 180,000 views on Youtube, safe to say Prada have hit a winner with this little beauty.
CAST & CREW
Written and directed by Wes Anderson
Cinematography: Darius Khondji
Editing: Stephen Perkins
Production Design: Stefano Ortolani
Costumes Design: Milena Canonero
Music: Alessandro Casella & Randall Poster
Production: The Directors Bureau in association with Hi! Production