Melbourne Design Ride, a rich brand expression from The Squeaky Wheel

brand gesture Squeaky Wheel Design Tour

The Squeaky wheel was established in 2011 to advocate for the integration of bike riding into Australian mainstream transport culture. They have set about achieving this by promoting bike riding as a way of engaging culturally with your surrounds, regardless of bike riding ability or expertise. Focusing on the journey, rather than the mechanical action, ‘The Squeaky Wheel’ intends to take the sport out of transport, and help us appreciate our stomping ground in a new way.

This Sunday, the Squeaky Wheel is conducting one such bicycling cultural event – the inaugural Design Ride. Alice Lewis, lecturer in the school of Architecture and Design at RMIT will be leading the tour, sharing her insights into Melbourne art, sculpture, graffiti and architecture.

I’ve been on a few bike tours before, but this one is particularly appealing because of the content it will be covering, and the small size of the group. I also think the Design Ride ties in well with the Squeaky Wheel brand’s mission to make bike riding a means to slow down and understand and explore your environment at a rewarding pace.

Julia Dowe
Design Creative

Image Credit – The Squeaky Wheel.

1 Comment

  1. Hi Julia,

    Thank you for this newsflash. I’ve shared it on other media channels with this statement – Charles Schultz said: “Life is like a ten speed bike. Most of us have gears we never use.” – This Sunday have a ride on the Squeaky Wheel…

    Have a fabulous bike ride, cheers Hana

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