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Merry Christmas from all of us at Truly Deeply (and our friends at Apple & Harley Davidson)

We Wish you all a Very Merry Festive Season and a Wonder-filled 2014. To celebrate we’ve collected a couple of the best brand ads for this festive season from Apple and Harley Davidson (you can watch them after the jump).

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Unique brand identity design inspired by the intersection of two cultures

Inspiring Brand Identity Design Regardless of the category, the most innovative, memorable and unique brand identities are often inspired by the intersection of two, unrelated parts of the proposition. With virtually every category crowded by ‘me-too’ competition, the valuable new space for brands is in…

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Do marketers tell stories or do they deceive?

Seth Godin is a very highly regarded author in the business and marketing world. His well-known book, All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works — and Why Authenticity Is the Best Marketing of All often receives rave reviews. Even…

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Brands that give a shit

Poo Pourri lacks an odor but big on brand voice In September my business partner Dave wrote a great blog on the toilet paper brand Who Gives a Crap. He celebrated the attention grabbing brand name that breaks with the rather bland naming protocols of…

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WestJet Christmas Marketing Miracle – Viral Video Attracts Millions

Canada’s WestJet airlines is spreading a bit of holiday cheer and brand engagement online this week, thanks to a “Christmas miracle” video. Published on the 8th December the video has seen upwards of 16m views and is growing hourly. In the two hours that passed…

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The Wonderfilled Art of James Price – Illustrator, Typographer, Animator, Philosopher

Remarkable Creative Expression of Brand Every now and then we come across a creative whose work makes us pause for the pure enjoyment of exploring the riches of their craft. James Price is an Illustrator/photographer/animator/typographer/designer/philosopher who fits that bill. So having discovered his work recently,…

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Kiss and compare. How Sydney’s new KIIS brand stacks up.

It is now official. One of the worst kept secrets in the radio industry is confirmed. Mix FM in Sydney will become Kiis 1065 from January 20, 2014. As name for a radio station it’s definitely not original – some of the biggest cities around…

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Of Sacred Cows and Rebranding Projects

When it comes to re-design there are few projects I can think of with more sacred cows than a 1000 year old Catholic Church. Architect John Pawson recently revealed his stunning restoration of the St Moritz church in Augsburg Germany. I was firstly struck by…

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Ikea parody reflects brand’s cultural standing

We get this spoof because we get the Ikea brand so well Many of us have a love hate relationship with Ikea. There is simply no way to dodge a full assault of the senses, even if your need is as simple as a coffee…

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The wonderful world of market research

I was lucky enough to attend a focus group session for a client a few days ago. It was my first opportunity to get direct insights into how their audience feels about the brand we represent and the landscape as a whole. I went in…

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Volvo's Viral Van Damme Video – Bold Brand Storytelling

Volvo & Van Damme – A Video Made in Viral Heaven Volvo recently released a new ad featuring actor & martial arts legend Van Damme. The idea behind the ad, which has gone truly viral on Youtube, is to use Van Damme and his awe…

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10 mistakes in branding with Johan Ronnestam

Johan Ronnestam is one of Sweden’s most influential brand experts, and at 41 has an enviable list of achievements to his name. Having worked with some of the world’s biggest brands across the realms of branding, design, strategy and advertising, Ronnestam admits he’s made a…

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