Brands that give a shit

Poo Pourri lacks an odor but big on brand voice

In September my business partner Dave wrote a great blog on the toilet paper brand Who Gives a Crap. He celebrated the attention grabbing brand name that breaks with the rather bland naming protocols of the category. Also the fact that many brands stand out because of their attitude and personality, this one also has a soul. It is a brand of toilet paper from Australia which donates 50% of its profits to help build toilets in the developing world.

From a brand perspective Who Gives a Crap has drawn a very direct line to the social cause they are championing. When you are told the story of the brand you get the message so very quickly and you will never forget it. There is no crap (sorry). It is a great concept and worthy of support.

But that is not what this blog is about. This blog is about Poo Pourri. This brand is about in your face storytelling. It is an entirely different contribution to the world of crapping. However, If the lingering dimension of one’s toilet’s habits are a bit off-putting to you then Poo Pourri may just be your brand. It’s storytelling is so powerful because it talks about something that most other brands refrain from discussing, and it uses humour in a beautifully disarming manner. You be the judge.

Hilarious and if it works then it really is another noble social cause, just a little more disguised.

Peter Singline
Brand Scientist

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