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ABC – iconic Australian brand labelled as unpatriotic

Prime Minister Tony Abbot has attacked the ABC, telling 2GB radio that the national broadcaster ”instinctively takes everyone’s side but Australia’s”. The notion of an unpatriotic ABC struck a bit of a chord with me, as I personally can’t imagine a more Australian brand.

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Brands do not need to be ho hum

Consciously think about extraordinary brand gestures In reference to Australians celebrating Australia Day on the 26th of January, Ann Rennie wrote a great piece in The Age newspaper reminding us how the ordinary enables us to discern the extraordinary. She wrote: “We spend most of…

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The 10 retailers Who Changed the Game in 2013

Retail Innovations in 2013 Life didn’t get any easier for retailers in 2013. Tough times spurred-on some retailers to think outside the box, with stores and products popping up in all sorts of places, finding new ways to attract, excite and engage customers. Check out…

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Fitness First Rebrands to Rewrite the Rules of Fitness

Fitness First embarks on a rebrand claiming it is rewriting the rules of fitness to revolutionise the fitness industry and its offering. We spotted the new branding for Fitness First on Under Consideration, being a bit of a fitness enthusiast I thought I’d dig a…

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Australia Day Ads 2014 – the best and worst of brand patriotism

Like with any holiday, Australia Day it is often abused by advertisers desperately trying to get our attention. While some ads stand out, many are probably not worth the investment. Then there are the ones that get it so wrong it can be potentially damaging…

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Olympic Advertising with heart

With the Sochi Winter Olympic Games fast approaching, we’re starting to see lead up advertising. As a life long skier and winter follower, the Olympics are the highlight of my sport watching calendar (especially since the X-Games doesn’t make its way to Australia). Most of…

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The Brave New World of Annual Report Design and how they're Delivering Business Value

Is this the end of the end of annual report design? At a time when Annual Reports are becoming increasingly staid and cost driven, some businesses around the world are re-imagining the value proposition of these shareholder reporting tools. Online eyewear retailer Warby Parker’s latest…

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Tomic brand needs a tonic

Australian tennis player Bernard Tomic was jeered by the crowd at Rod Laver Arena last week after withdrawing from a match at the end of the first set against Rafael Nadal. He feels that he was misunderstood and was adamant he made the right choice…

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Rover uses Harley concept for Australia Day ad

Australia Day is a great opportunity for brands to flex their patriotism. This year, Australian lawnmower brand, Rover must’ve thought they were on a winner. Their new ad gives us a Rover inspired version of the national anthem but check out the similarity to the…

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Innovative Ideas Create Winning Brands

For most of us, music in outdoor spaces has become something we enjoy in isolation, we plug in and switch off to the world around us. Music is something that can bring people together and bring a lot of joy and entertainment when shared. To…

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Back to basics for reality TV brand rebuild

In 2009, MasterChef took the Australian television landscape by storm. It dived head first into an empty field and reaped every possible reward. From something completely unknown to a viewership of 4 million (or roughly 18% of the population), MasterChef created a household brand name…

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International retailers swarming down under

The Financial Review this week reminded us that the march of international arrivals into Australian retail is picking up pace. They reported that luxury brands Cartier, Rolex and Breitling will open new stores in Sydney and Melbourne, while other luxury heavy hitters including LVMH, Prada…

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