It’s time to embark on a new year with new goals and ambitions, but before we do let’s take a look back on the top 10 most shared ads of 2013 according to viralvideochart.unrulymedia.com. Melbourne’s Metro ad scrapes in at number 10.
1. GEICO Hump Day Camel Commercial – Happier than a Camel on Wednesday
http://www.youtube.com/watch?v=kWBhP0EQ1lA
2. Dove Real Beauty Sketches
http://www.youtube.com/watch?v=XpaOjMXyJGk
3. baby&me / the new evian film
http://www.youtube.com/watch?v=pfxB5ut-KTs
4. Volvo Trucks – The Epic Split feat. Van Damme (Live Test 6)
http://www.youtube.com/watch?v=M7FIvfx5J10
5. Ship My Pants
http://www.youtube.com/watch?v=I03UmJbK0lA
6. Budweiser Super Bowl Ad 2013 – The Clydesdales Brotherhood
http://www.youtube.com/watch?v=DNWURTYwn3k
7. Yalın – Keyfi Yolunda, Aşkı Sonunda
http://www.youtube.com/watch?v=xEb87JQ9CKQ
8. Pepsi MAX & Jeff Gordon Present: “Test Drive”
http://www.youtube.com/watch?v=Q5mHPo2yDG8
9. Telekinetic Coffee Shop Surprise
http://www.youtube.com/watch?v=VlOxlSOr3_M
10. Dumb Ways to Die
http://www.youtube.com/watch?v=IJNR2EpS0jw
What will your big idea for 2014 be?
Gemma Dittmar
Director of Brand Projects
What’s most fascinating as a trend is that only 2 of these are traditional 30 sec TV ads – the rest have been created as online content – welcome to the new world of brand communications.