Rover uses Harley concept for Australia Day ad


Australia Day is a great opportunity for brands to flex their patriotism. This year, Australian lawnmower brand, Rover must’ve thought they were on a winner.

Their new ad gives us a Rover inspired version of the national anthem but check out the similarity to the Harley Davidson’s sounds of Christmas (after the jump).

Here is the latest ad from Rover (released January 19, 2014)


And the Harley Davidson EMEA Christmas promo (released December 17, 2013)


This feels like more than a creative coincidence, surely?

Michael Hughes
Strategy Director and Partner

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