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When to change a brand name

The Cootes brand name should scoot away Two people were killed and five injured when a Cootes fuel tanker lost control on a bend in the Sydney suburb of Mona Vale and burst into flames on October 1 last year. What that tragic accident did…

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Stunning Packaging Design Transcends Mere Packaging

Sometimes the Biggest Splash comes from a Great Idea Recently Sony released their new underwater-friendly MP3 players – packaged in a bottle of water. The players are designed to offer swimmers a way to listen to their playlists in the pool and were looking for a…

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Volvo’s new Roam Delivery service adds another dimension to the brand

Volvo has a pretty nifty bit of tech that adds another dimension to their brand and demonstrates another benefit of their ‘Connected Cars’ brand pillar. Their latest brand innovation is ‘Roam Delivery’, a service that enables Volvo drivers to have packages delivered to their car,…

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Celebrities, Charities and Crowd-Sourcing

Matt Damon and Ben Affleck have been doing the Internet rounds, as they try to raise money for the East Congo Initiative and Water.org. In a collaborative effort, the two celebrities offer the chance to hang out with them on a ‘best friend double date’,…

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Free Pitch? No Thanks

We’ve just been asked to work for free! We have just been asked by one a client of significant size to free pitch for the opportunity to go on an approved supplier panel where we might get work from them. We’re not gonna do it.…

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Innovative retail brand LOVE STORY pulls on the heart strings

Previously we wrote about untraditional NYC retailer STORY. Founder Rachel Shechtman describes the concept as “having the point of view of a magazine, changing like a gallery and selling things like a store.” STORY has once again created an innovative retail space to theme, and this…

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The Crittenden Brand Critter – How Social Media Helps Keep Big Business Honest

The power of social media for having a conscience. The Australian newspaper last Saturday (15/2) had a great piece written by Blair Speedy that once again highlights the power of social media. It also highlights how big business, in this case Woolworths, can at times…

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How SPC customers saved the brand

When the federal government refused to inject $25 million of taxpayer’s money into SPC Ardmona, many felt this was the beginning of the end for this iconic Australian brand. But following a groundswell of support from customers through a social media sales are up and…

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Inventing a brand name

What do all of these brands have in common? They all have brand names which have been made up or invented, they are also very well known in their respective markets. When we start a naming job we usually have a client who wants a…

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The Instagram Handbook for Brands

Instagram has just published a handbook to help brands inspire and connect with their audiences. The book explores how businesses effectively use Instagram to engage with their communities by bringing “their unique identities and values to life”.

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A Brand That Will Fly – Inspiring New Businesses Ideas

Indoor Skydive is different and relevant Indoor Skydive Australia listed in January 2013, raising $12 million with its IPO at 20¢ a share. The stock peaked at more than 75¢ in September, and was up 200 per cent in 2013. Shares are currently trading at…

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Sochi 2014 Winter Olympics Brand Identity – Love it or Hate it?

Well the Sochi 2014 Winter Olympic Games have finally arrived For a country with more eskies than snow mobiles, it bloody amazing there’s any interest at all in the games. For the most part our Australian team slog-it-out with little recognition and no fanfare –…

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