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Social helps brands sense check a rebrand

Another upside of having a socially active and connected brand is the ability to tap into your audience to get fast and cost effective sentiment of your brand change. Our client, Koolaman used their social platforms to engage their audience in their rebrand and the…

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Branding Cancer with selfies and cocks in socks

Hot on the heels of the girls raising money for cancer with their no makeup selfies, guys are now getting in on the action. Wearing nothing but a sock, the hashtag #cockinasock is now one of the most popular topics trending globally on social media.…

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James Hird Personal Brand Battered

Humility is a lost art form In case you missed it. Essendon Football Club embroiled in a supplements scandal through out AFL football season 2013. Coach James Hird, who presided over the sorry affair, gets suspended for 12 months.

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Marketing Mag features Truly Deeply's Etto brand

Etto Street Pasta – Delicious Brand Creation. This month’s edition of Marketing Magazine features a double page spread showcasing Truly Deeply’s brand strategy and design work for Etto. A delicious and creative venture founded by Truly Deeply’s Peter Singline & David Ansett, Etto has provided…

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Samsung and that selfie

Unless you were living in the darkest of holes in the past couple of weeks, it’s unlikely you missed the selfie that nearly broke the Internet. Posted by Ellen at the Oscars and featuring a number of A-list, grinning celebrities, the picture quickly became the…

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Campaign Brief features Truly Deeply’s new branding for jewellery brand Koolaman

Our stunning recent brand work for jewellery brand; Koolaman has been fea­tured in Campaign Brief. We’re proud as punch of the quality of strategy, brand identity creative and brand communications we’ve achieved, working with this wonderful and inspiring client. You can read the full case-study…

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Old School is New School Again – Coles Scratch & Sniff Press Campaign

Press Advertising of the Highest Order Something unusual happened in the Ansett household over the weekend; Australian supermarket giant Coles placed a full page ad in the paper, and we not only noticed it, but the whole family engaged with it physically, mentally and the…

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Cricket Australia: Big Bash Has Dash

Our March Article for The Melbourne Review: Cricket Australia and its innovative play.  In May 2010 we were asked to attend a meeting with Cricket Australia, sign a confidentiality agreement, and then be briefed on a most audacious plan to launch a new version of T20 cricket…

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Inmates Create Ad Campaigns For Brands

Sometimes great creative ideas can come from unexpected places. To prove that good ideas can come from anywhere, creatives Ben Pfutzenreuter and Pat Davis teamed up with Marcus Lof on a project called ‘Concepting With Convicts’. In this project they worked with prison inmates to create…

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Truly Deeply rebrands Koolaman jewellery to celebrate life's moments

Truly Deeply unveils its brand strategy and design work for Koolaman, Australia’s leading hand-stamped jewellery brand. Koolaman Founder and Director Lisa O’Keefe, says that working with Truly Deeply has been an incredible journey. “They have not only created a beautiful brand that truly represents our…

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Transfield’s brand image laid to bare

The Biennale of Sydney ends 40 year relationship with Transfield. Several weeks ago, a friend came to me with a dilemma. As a contributing artist to the Biennale of Sydney, she was devastated to learn that the event’s founding sponsor, Transfield Holdings, was profiting from…

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Apple Brand Rotten at the Core?

Tax to Apple is clearly a dirty word Do large corporates such as Apple have a moral responsibility to pay their fair share of taxation? The Financial Review has in recent days finally been able to put some order of magnitude around just how little…

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