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Massimo Vignelli, 1931 – 2014

As an agency that sees a number of designers through its doors, many of us have been influenced by the amazing legacy left by Massimo Vignelli, who passed away early this week. He was an inspiration to the design community and many have left their…

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Brand Storytelling should evolve not stall

Wine brands are the masters of storytelling – reclaim it! Last weekend The Age newspaper ran an article by Ralph Kyte-Powell advocating that wineries are rediscovering the value of a great story and a name.

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It's a tough job, but someone's gotta eat…

It’s a tough gig working here at Truly Deeply – especially if you’re good on the tooth. We’ve posted previously about our delicious, weekly Snack Days, but we also break for food on birthdays. Every one at TD not only gets a day off on…

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We Are Fashion Animals; the inspirational imagery of Helmo

Stunning Brand Imagery Evokes a Sense of Truly Deeply As a creative brand agency we constantly draw on the world of visual arts for inspiration to keep our minds fresh and open. Years back we fell in love with the work of Helmo, a French…

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The best and worst of online shopping

  Are Australian retailers really committed to online shopping? With online shopping specialists continuing to grow and evolve their offer, many Australian retailers still seem to be struggling to accept the new reality. But there are some standouts. What are the expectations for online shopping…

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Small advertising budgets do not always equal small market cut-through

A budget airline in the Philippines has recently shown that advertising doesn’t always require big bucks to see a big return on investment. Sometimes, all that’s needed is a simple idea, executed with intelligence.

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Paying for your meal can be a snap!

Taking photos of food, you either love it or hate it. The trend of food photography has become a fundamental pre-eating ritual, sometimes much to the annoyance of whomever doesn’t share the passion of foodgraphy (yes, it’s a viable term). I can recall several dining…

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Giving is a great brand strategy

Employees attracted to a big heart. According to a recent article in Forbes Magazine, across the world employee expectations of the companies they work for are dramatically expanding when it comes to corporate philanthropy.

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Praise-be to businesses who value the power of brand design

Just Recognition for Unique Brand Design A recent post on LinkedIn by Robert Boyle, Creative Director at Target McConnells turned my attention to this font made out of rubber bands. As a creator of brands I’m a big fan of customised fonts. In recent years we’ve…

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Investing for brand growth. Six tips to make a small brand big.

Purple is the new envy. Learn from Bridestowe Lavender and their model for growth. Last week, ABC’s 7.30 Report ran a story on an incredible small business that is now one Tasmania’s top tourist attractions that is attracting hundred of Chinese tourists daily. The ABC…

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Ogilvy Brazil intelligently leverages everyday actions to build awareness of skin cancer

Ogilvy Brazil and Sol de Janeiro are training tattoo artists to spot signs of skin cancer, raise awareness and encourage Brazilians to get checked. The campaign is driven by Ogilvy Brazil and supported by sunscreen brand Sol de Janeiro, and the agency recruited 450 tattoo…

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The Ultimate BBQ Bible Brand Gesture

I love a good cookery book, and this ones a ripper. JWT Brazil created this monster for Tramontina, a leading brand of kitchen supplies. While Tramontina has a full range of barbecue accessories they needed to prove their credentials to their audience: owners of barbecue restaurants.

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