Simple animation shows why we need design

Shape Animation

Love this simple animation by Johnny Kelly commissioned by Pivot Dublin, an initiative by Dublin City Council that applies design lead thinking to city planning.

‘Shape’ explains the improvements design makes to our daily lives in simple obvious steps that need no explanation, but rather poses the question: “If, for one day, you had the power to make your world work better, what would you change”. It’s great to see an organisation like this championing the benefits of design as a tool, while sidelining the whole dreadful concept of ‘designer’.

It’ll be used in Irish classrooms as part of the MakeShapeChange¬†project and will be used to raise topics like how things are made? and who makes them?


Love it
Derek Carroll
Creative Director

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