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Face planting and falling down photographed by Sandro Giordano

Italian photographer, Sandro Giordano has captured a series of photos of people falling down and face planting. Titled, ‘in extremis (bodies with no regret)’, the hilarious photos illustrate men and women on the ground, face first, their items strewn about them.

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Dark Mofo and David Walsh’s remarkable attempts to put Tassie on the map

For the last two weeks, the internet across all media has been abuzz with news out of Hobart as the Dark Mofo festival rolled out. A huge variety of events, performances, food, culture, art and a bunch of naked people combined to make Tasmania the…

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48 Hours to Market

Shorten the time frame for brand action I have just had the privilege of returning from a two-week visit to Nepal and Bhutan running a series of entrepreneur workshops. The program is a result of a number of fellow EO members coming together and forming…

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Coke's tiny vending machines make a big brand impression.

Big Brand Thinking for Coke Mini Can Campaign When you have one of the biggest marketing budgets in the known world, a universally understood brand and yet another new product to launch to market – making a truly memorable splash is not as easy as…

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Start-up delivering an interesting new concept

Where there is opportunity, there is a potential brand. Here’s a simple idea an American start-up company Washboard have come up with for regulars of coin laundries.

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Consumer power demanding more of brands

One Big Switch are taking consumer power to brands and demanding discount prices off goods and services. With successful campaigns in the banking, electricity and health insurance sectors they are now taking on the petrol industry demanding a discount on petrol using people power.

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How Pop Ups are helping brands create experiences for consumers

A growing trend in short-term brand activations is getting traction, not just in Melbourne, but everywhere. “Pop Ups” are becoming a viable way for businesses and brands to utilise spaces in short term experiments, to keep themselves fresh, keep pushing ideas and trial things that…

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What The 2030 Consumer Will Look Like

A vision of the near future where the sharing economy and Internet of Things birth new networks. In this great article on PSFK, Futurist Jeremy Rifkin presents his vision for the direction of consumerism over the next 15 years. His view is certainly an interesting…

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The no ‘bull twang’ campaign that’s got men talking…

To coincide with Men’s Health week in 2013 Beyond Blue created an incredibly considered and effective branded integrated campaign that communicates directly to men, Man Therapy.

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Lowe’s sci-fi inspired Holoroom brand gesture

US home improvement giant Lowe’s has now teamed up with some unlikely bedfellows to create an augmented shopping experience. Inspired by science fiction, Lowe’s are hoping their ‘Holoroom’ will revolutionise the way we plan and shop for home improvement.

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Cokes sends happiness from the skies

As part of Coca Cola’s kindness movement and international campaign called “Where Will Happiness Strike Next?” Coke sends free Coke cans and messages of support to Singapore’s migrant workforce via drones in connection with the non-profit organisation Singapore Kindness Movement.

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