What The 2030 Consumer Will Look Like

brand strategy consultancy Melbourne

A vision of the near future where the sharing economy and Internet of Things birth new networks.
In this great article on PSFK, Futurist Jeremy Rifkin presents his vision for the direction of consumerism over the next 15 years. His view is certainly an interesting one that sees us on the edge of significant change to the habits of consumers.

Futurists go through great lengths to help us envision what the far future will look like. While many get carried away with techno-futuristic forecasting, more rigorous forecasters work to ground expectations and extrapolations in current macrotrends and calculated projections. Jeremy Rifkin is one such futurist. His recent book, The Zero Marginal Cost Society: The Internet Of Things, The Collaborative Commons, And The Eclipse of Capitalism, is a robust 300-page work that crystallizes his thinking about the maturation of the sharing economy and the emergence of new Internets to manage energy and the transports-logistics infrastructure.

The article is a must read for brand managers, owners and product developers alike. You can find the full article here: http://www.psfk.com/2014/06/jeremy-rifkin-consumer-of-2030

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