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Brand Australia, yes we can.

Business Council of Australia makes sense. Yes, Brand Australia is a hobbyhorse of mine (see links below). It is one brand that we all have a vested interest in building.

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A Masterclass in Retail Brand Customer Service from the Ice Cream Vendors of Turkey

Creating Extraordinary Retail Branding Through Remarkable Customer Experiences Retail is so much about the customer experience. Yep the product needs to hit the mark, but by-and-large products have become commoditised with manufacturers and retailers closing the product differentiation gap. As this Turkish ice cream vendor…

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Hyundai's latest viral ad – the future of automotive is here and now

Empty Car Convoy from Hyundai showcases their latest smart technology ‘Smart Caring’ is Hyundai’s promise for customer satisfaction. To demonstrate their brand proposition of; ‘Smart technology to care for you, because we care for you’ they got a bunch of stunt drivers to create a…

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When was the last time your brand's light turned green?

If we always do what we’ve always done, we’ll get back less than we ever got. With forgiveness for misquoting one of the more profound truisms of business, the sentiment is true of so many brands we encounter. When sitting down with a client for…

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Volkswagen once again proves that simple ideas are often the most powerful

A recent print campaign by Volkswagen has honed in on the message that it’s impossible to focus on the road while texting. The campaign is beautiful in its simplicity of message and continues the VW tradition of incredibly intelligent communications.

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Pacific Brands Leadership Changes a Reminder of Innovation Challenges

A couple of weeks ago we witnessed the demise of the CEO of Pacific Brands, because according to media reports, he and the Board did not share the same vision for the business.

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Fast Food From Farmers? How far can a brand promise stretch?

Burger Chain’s Ballsy Brand Proposition Walking the retail streets of Boston last month I came across this window poster trumpeting the arrival of burger chain ‘b.good‘ to town. I was struck by the proposition; ‘Food from Farmers’ as a pretty ballsy brand promise for a…

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Nike uses its brand to motivate Brazilians

Nike’s latest Brazilian campaign is another great example of the brand’s ability to use its brand strength to truly connect with people at a local level.

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Re2pect endears itself to the population of New York with a stirring tribute to Derek Jeter.

Few Australians would be aware of Derek Jeter and his long and illustrious baseball career. But almost all of us would be aware of the New York Yankees, probably the biggest sporting team brand in the world (save for maybe Manchester United). Jeter has been…

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Well considered thinking leads to impressive Airbnb rebrand.

Within the last 24 hours Airbnb has unveiled a complete overhaul of their branding and identity, website and mobile interfaces. With 15 million guests, Airbnb is providing an alternative to traditional travel accommodation, where owners rent out their property and space to other global travellers.…

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Apple Brand’s Appetite for the Environment and Sales

It is a fabulous initiative that Apple will allow its Australian customers to trade in their iPhones and iPads for credit towards new models. 

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Border Farce. Why brand identity needs consideration

A couple of weeks ago when the Immigration Minister Scott Morrison held another press conference to tell nobody, nothing about whats not going on at any undisclosed locations where there are no boats. But the takeaway from the press conference was not interest in the…

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