It’s been awhile, but Tennis Australia has just had a major brand boost.
Australian Nick Kyrgios has beaten world No.1 Rafael Nadal in four sets and now advances to the Wimbledon quarter-finals.
Ranked 144th, he 19 year old from Canberra has got Australia and the world talking and this is great news for the Tennis Australia brand.
Great timing too as my children are just starting their school holiday tennis clinic! I’m guessing the clinics will be in much greater demand now.
Congratulations to all the team at Tennis Australia. Even if Kyrgios doesn’t go on to win Wimbledon, Tennis Australia has already had a major brand win.
Partner and Strategy Director
Image courtesy of The Age