A Masterclass in Retail Brand Customer Service from the Ice Cream Vendors of Turkey

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Creating Extraordinary Retail Branding Through Remarkable Customer Experiences
Retail is so much about the customer experience. Yep the product needs to hit the mark, but by-and-large products have become commoditised with manufacturers and retailers closing the product differentiation gap. As this Turkish ice cream vendor has mastered, it’s the theater you wrap around the products and services you sell that stands you out from the crowd (Check out the clip after the jump…)

http://youtu.be/Ms_MfJ53EqQ

Dave Ansett
Chief Creator of Brands
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