Nike uses its brand to motivate Brazilians

Nike Brazil campaign

Nike’s latest Brazilian campaign is another great example of the brand’s ability to use its brand strength to truly connect with people at a local level.

“Tomorrow Starts Now” is a powerful tribute that seeks to rebuild the passion and national pride of Brazilian sports fans after their embarrassing 1-7 World Cup loss to Germany.

Instead of looking back, Nike focuses on the many events where Brazil is expected to excel at the Rio de Janeiro Olympic Games in 2016.

Nike’s brand essence is once again brought to life with an emphasis on not just winning but reminding us all that the true soul of sport is in finding ways to push through defeat to truly achieve.

It’s a tried and tested formula for Nike. Once again, Nike has used their brand message to build an authentic and meaningful brand connection with its audience.

Michael Hughes
Partner & Strategy Director

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